傳播科技政策與日常生活

課程說明 此門課為新傳播資訊科技的政策分析。從日常生活中相關的傳播科技使用出發,學生們將練習思考與觀察相關政策的發展並分析其影響。學生們將從課堂中學習到基本的媒介經濟學與通訊傳播產業及政策制定相關概念,幫助他們對新傳播媒體產業與市場分析打好基礎。同時,透過大量中英文個案分析,除了讓學生培養對國內外傳播科技政策相關之時事的敏銳度、市場與個案分析能力外,亦可幫助學生們能從中更熟悉英文閱讀與寫作能力,培養學生的國際觀、跨國研究的自信與能力。 本學期課程將加入AR/VR實作實驗課程。學生們將學習利用擴增實境或虛擬實境進行政策規劃,以新科技來改善社會問題,例如: 數位落差與數位包容、媒體素養等社會問題。 此門課以數位匯流時代的媒體為主軸,希望讓學生可以加深他們對於媒體的認識,將已經學到的基礎媒介內容產製與相關媒體理論應用到產業結構分析中。將幫助學生日後求職,可以有比別人更深厚的市場、經濟概念與分析能力。此門課所學將有助於學生未來的求職準備,不論將來從事媒介內容產製、通訊傳播產業、廣告、或政府相關工作,都將有所助益。 **第一次上課請同學務必出席,教師於第一次上課點名時,無故缺席者將視同退選,請修課同學特別留意! Background and objectives Information and Communication Technology (ICT) industries contribute vitally important services for all other sectors of the economy. Without the internet and communications, finance, transportation, health care, energy supply, retailing, and many other services would be severely impeded. Moreover, ICT industries are among the most dynamic high-tech sectors of the economy in many countries, including Taiwan. Given their importance, many aspects of ICT industries are subject to public policies intended to help realize their benefits to the economy and society. Technology, business strategy, and public policy are therefore closely intertwined; one cannot fully understand one without the other. In this course, we will focus on the economics, the organization, and the business challenges faced by firms in these industries, including voice and data services, Internet access, entertainment, search, and apps. We will also address how the basic economics and business conditions of these activities are affected by public policy and how influential players in these industries attempt to change public policy to gain competitive advantages. Specifically, we will discuss some cases in Taiwan to help students familiarize themselves with the ICT policy debates in Taiwan. At the end of the semester, students should: ‧ Have a comprehensive knowledge of the organization of ICT industries in Taiwan ‧ Understand the basic economic structure of these industries and how they relate to management challenges ‧ Have a clear picture of the interaction of technology, economics/business strategy, and public policy ‧ Have basic skills to apply AR/VR technologies to solve social problems ‧ Be familiar with the basic and important ICT policies in Taiwan ‧ Acquire a good understanding of the market environment to which your career will take you

Basic English Skills

TBD (將於開學前提供)