生技醫藥產業創新與創業

Innovation and Entrepreneurship in Biotechnology & Biomedical Industries

學期

106-1

學分

3 學分

當期課號

5120

永久課號

ITM5203

開課單位

科技管理研究所

授課教師

高啟明、陳詩欣

校區

光復

類別

選修

上課時間表

節	週一
6 14:20–15:10	生技醫藥產業創新與創業 A722 3 節連堂
7 15:30–16:20
8 16:30–17:20

* 根據陽明交大上課時間表所列

概述

This course aims to introduce the development process of the biotechnology industry, innovation and entrepreneurship issues of biotech firms, IPR of biotech commercialization, and strategic management choices in the biotechnology commercialization process. The knowledge gained in this course will provide students with a broad understanding of the biotechnology industry and its impact on society. The target audience includes graduate students from all of the disciplines at the NCTU. Students who have background knowledge of biotechnology and the students enrolled in the venture innovation program (VIP) are strongly encouraged to take this course. The transferable skills learned from this course can be widely applied in analyzing the technology commercialization of high-tech sectors. 本課程為中文授課,介紹我國生物科技產業發展歷程、生技醫藥產業結構、生技研發成果商品化實務、以及國內外生技產業創新創業管理個案。課程進行包含講授、工作坊、外賓演講、參訪、桌遊、個案討論。歡迎管院學生、生物科技學院學生、VIP學程學生選修。

先修科目

There are no specific pre-requested courses. 本課程對先修課程不特別要求,僅需對生物科技醫藥產業或科技產業管理個案探討有興趣。尤其歡迎生物科技學院學生、VIP學程學生選修

評分方式

1. Homework: Case Briefing, Course Project, Reports 2. Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) 3. Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

課程大綱

Biotechnology Industry & Innovation Management
The Commercialization of Biotechnology

週次計畫

週次	主題
第 1 週	課程簡介 Introduction
第 2 週	生技醫藥產業簡介 Biotechnology and Pharmaceuticals Industry
第 3 週	桌遊教學 :生技醫藥研發成果商品化 – 醫藥先鋒 Board Game: Medical Frontier
第 4 週	桌遊教學 :生技醫藥研發成果商品化 – 醫藥先鋒 Board Game: Medical Frontier -報告與討論
第 5 週	雙十節彈性放假 National Holiday
第 6 週	業師工作坊:生技醫藥研發成果商品化-高博士 Biomedical Innovation and the Commercialization of R&D outcome
第 7 週	業師工作坊:生技創業實務與大學衍生新創-高博士 Biotech Entrepreneurship & University Spin-Off
第 8 週	業師工作坊:生技創業商業模式規劃-高博士 Business Model Canvas
第 9 週	業師工作坊:生技創業財務規劃-高博士 Workshop: Biotech Entrepreneurship Financial Plan
第 10 週	期中報告 Mid-Term Report
第 11 週	個案討論:生技藥品、基因檢測 (生技藥品開發及研發成果商業化)-高博士 HBS Case: Biopharmaceutical & Genetic Testing (Biotech Product Development and Innovation Commercialization) 1. Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug (HBS 9-706454) 2. Claritas Genomics (HBS 9-814-032)
第 12 週	個案討論: 製藥與生技化妝品 (智財策略與品牌創新) HBS Case: Pharmaceutical & Cosmetics (IP & Branding Strategy) 3. Viagra and Intellectual Property Rights Law in China (HBS 9-910-409) 4. Living Proof: Are We a Technology Company or a Beauty Company? (HBS 9-614-013)
第 13 週	個案討論:環保生技、農業生技 (產業價值鏈與企業形象經營) HBS Case:Biotech Application in Green Technology & Agricultural Biotechnology 5. Novozymes: Establishing the Cellulosic Ethanol Value Chain (HBS 9-614-001) 6. MONSANTO: HELPING FARMERS FEED THE WORLD (HBS 9-510-025)
第 14 週	個案討論:生技、醫藥共舞 (生技企業創投與併購) -高博士 HBS Case: Cooperate Venture Capital and Giant Pharma’s Acquisition of start-up biotech firm 7. Med Immune Ventures : (CVC and Entrepreneurship) (HBS 9-814-023) 8. GSK's Acquisition of Sirtris: Independence or Integration? (HBS 9-809-026)
第 15 週	期末報告 Course Project Presentation I
第 16 週	期末報告 Course Project Presentation II
第 17 週	元旦假期 New Year’s Day
第 18 週	課程回顧 Course Review & Celebration * 12月9日 10:30-13:00 參觀醫療科技展

教科書

王祥光 (2012). 生物科技產業實務,新文京出版社。 Bruce Rasmussen (2010). Innovation and Commercialization in the Biopharmaceutical Industry: Creating and Capturing Value, Edward Elgar. 陳桂恆蘇宜成. 生技醫藥研發成果商業化理論與實務,華泰書局。

Office Hours

地點: Assembly Building A716
時間: By Appointment
聯絡方式: lbxshc@nctu.edu.tw