智慧財產權管理
Intellectual Property Management
| 節 | 週二 |
|---|---|
N 12:20–13:10 | 智慧財產權管理 A722 3 節連堂 |
5 13:20–14:10 | |
6 14:20–15:10 |
* 根據陽明交大上課時間表所列
This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in management of technology. The course includes lecture, guest talks, case studies (HBS Cases), field trip, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, unfair competition management, and trade secret, this course will broadly introduce the management issues regarding intellectual property rights. 本課程為中文授課,廣泛介紹智慧財產權在更層面的管理意涵,包含專利、商標、著作權、營業秘密,並綜合討論各種技術保護措施之間的策略選擇。透過案例討論,瞭解企業智慧財產權管理策略,上課方式包含講授、外賓演講、參訪、講座、桌遊、樂高工作坊、及哈佛管理個案討論。
The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
- IPR- Concepts & Case Studies
- IP Strategies
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 課程簡介 |
| 第 2 週 | Intellectual Property Rights & Mapping Exercise 智慧財產權管理導論 |
| 第 3 週 | Patent Overlay Mapping 專利輿圖分析工作坊 |
| 第 4 週 | Reflection on Technomart 台北國際發明及技術交易展參展見聞討論 |
| 第 5 週 | National Holiday 雙十節 |
| 第 6 週 | Guest Lecture: Patent Search & Analysis 外賓演講:專利檢索與分析 |
| 第 7 週 | Workshop: Webpat 專利分析講座 |
| 第 8 週 | Guest Lecture: Patent Application & IP Management 外賓演講:專利申請與智財管理實務 |
| 第 9 週 | Guest Lecture: FinTech & IP Management 外賓演講: 金融科技專利與智財管理 |
| 第 10 週 | Mid-Term Report 期中報告 |
| 第 11 週 | Board Game : Tesla & Edison 桌遊 :特斯拉與愛迪生的專利佈局競爭策略 |
| 第 12 週 | 個案討論:專利策略與品牌經營 桌遊簡報與討論 HBS Case: Patenting Deployment & Branding Strategy 1. HTC CORP. IN 2012 (9-712-423) |
| 第 13 週 | HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 個案討論: 智財管理策略選擇暨樂高工作坊 2. THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) |
| 第 14 週 | HBS Case: Digital Transformation & Copyright 個案討論:數位轉型與著作權演進 3. Napster (HBS 9-801-219) 4. Coca-Cola on Facebook (9-511-110) |
| 第 15 週 | HBS Case: Trademark Issues & IP Strategy 個案討論:商標爭議與智財管理策略 5. Viagra in China (9-910-409) 6. RADIANT COSMETICS(310003) |
| 第 16 週 | 期末報告 I |
| 第 17 週 | 期末報告 II |
| 第 18 週 | Conclusion & Celebration 課程回顧 |
謝銘洋.智慧財產權法,2015年9月,元照出版公司出版 張瑞芬,專利分析與智慧財產管理:以資訊技術與知識管理方法為手段,2012年10月,華泰文化 Harvard Business School Cases. Harvard University Press.
- 地點
- Assembly Building A716
- 時間
- By Appointment
- 聯絡方式
- 57517 lbxshc@nctu.edu.tw