創新管理與智慧財產權策略

Innovation and Strategic Management of Intellectual Property

學期

106-1

學分

3 學分

當期課號

5549

永久課號

ITM5204

開課單位

科技管理研究所

授課教師

陳詩欣

校區

光復

類別

選修

上課時間表

節	週二
7 15:30–16:20	創新管理與智慧財產權策略 A722 3 節連堂
8 16:30–17:20
9 17:30–18:20

* 根據陽明交大上課時間表所列

概述

This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in innovation management. The course includes lecture, guest talks, case studies (HBS Cases), field trip, workshops, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, and trade secret, this course will broadly introduce the management issues regarding intellectual property strategy.

先修科目

The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求

教學方式

Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

評分方式

Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

課程大綱

IPR- Concepts & Case Studies
IP Strategies

週次計畫

週次	主題
第 1 週	Introduction
第 2 週	Introduction on Intellectual Property Management Mapping Exercise
第 3 週	Patent Overlay Mapping
第 4 週	Discussion on TechnoMart
第 5 週	National Holiday
第 6 週	Guest Lecture I: Patent Search & Analysis
第 7 週	Workshop: Webpat Patent Analysis
第 8 週	Guest Lecture II: Patent Application & IP Management
第 9 週	Mid-Term Report+ Board Game Introduction
第 10 週	Guest Lecture- Legal, Contract, Agreement, and IP Management
第 11 週	Board Game Session -Tesla & Edison
第 12 週	Post Game Discussion +Business Model Canvas HBS Case: Patenting Deployment & Branding Strategy 1. HTC CORP. IN 2012 (9-712-423)
第 13 週	HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 2. THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079)
第 14 週	HBS Case: Digital Transformation & Copyright 3. Napster (HBS 9-801-219); 4. Coca-Cola on Facebook (9-511-110)
第 15 週	HBS Case: Trademark Issues & IP Strategy 5. Viagra in China (9-910-409) 6. RADIANT COSMETICS(310003);
第 16 週	Course Project Presentation I
第 17 週	Course Project Presentation II
第 18 週	Conclusion & Celebration

教科書

United Nations 2011, Intellectual Property Commercialization, United Nations, New York and Geneva Harvard Business School Cases. Harvard University Press.

Office Hours

地點: Assembly Building A716
時間: By Appointment
聯絡方式: 57517 lbxshc@nctu.edu.tw