網路策略:方法與應用
Network Strategies: Method and Applications
學期
106-1
學分
3
學分
當期課號
5575
永久課號
IBM6176
開課單位
經營管理研究所
授課教師
姜真秀
類別
選修
上課時間表
| 節 | 週四 |
|---|---|
3 10:10–11:00 | 網路策略:方法與應用 TD 2 節連堂 |
4 11:10–12:00 | |
5 13:20–14:10 | 網路策略:方法與應用 TD |
* 根據陽明交大上課時間表所列
概述
Course Description As industry boundaries are blurred and firms are interconnected more than before, network perspective has become very attractive to management academics and practitioners as a means to achieve competitive advantages. Thus, the objective of this course is to familiarize students with the theory, research and methodological issues connected with social network analysis in organizational contexts. Objectives/Goals Enhance students’ understanding of theory, research and methodological issues connected with social network analysis for a firm’s strategy development; Examine practical implications of the research.
先修科目
You may not require to have high-level of math, but, at least you shouldn’t be scared of dealing with numbers and using software.
評分方式
Assessment Attendance & participation1 20 % Assignment2 20 % Exam3 30 % Group Poject4 30 % Total 100 % Notes: 1. Attendance and participation in lectures throughout the course are mandatory. Students are required to report to the instructor of this course of the reasons of failure to attend classes. Students are also required to well prepare to comment and raise questions in discussion session of this course. One absence is allowed during the semester. 2. Case presentation & occasional assignments (TBD) 3. The purpose of this exam is to see how well you have mastered the concepts taught in the class - Open-book essay-style exam (only the textbook and lecture materials are allowed) 4. To be announced. * All the class materials will be uploaded at http://dcpc.nctu.edu.tw/
課程大綱
- Network properties
- Analyze industry
- Application
- Software
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | ‧ Course introduction ‧ Background definition ‧ Scott: 1-37 |
| 第 2 週 | Embeddedness ‧ Mark Granovetter. 1973. “The Strength of Weak Ties.” American Journal of Sociology 78:1360-80. ‧ Mark Granovetter. 1985. “Economic action and social structure: The problem of embeddedness.” American Journal of Sociology, 91(3): 481-510. ‧ Paul DiMaggio and Hugh Louch. 1998. “Socially Embedded Consumer Transactions: For What Kinds of Purchases Do People Most Often Use Networks?” American Sociological Review 63: 619-637. ‧ Mark Granovetter. 1982. “The strength of weak ties: A network theory revisited.” In Peter Marsden and Nan Lin, Social Structures and Network Analysis. 105-130. ‧ Harrison White, Scott Boorman, and Ronald Breiger. 1976. “Social Structure From Multiple Networks, I: Blockmodels of Roles and Positions.” American Journal of Sociology, 81, pp. 730-780. ‧ Brian Uzzi. 1996. “The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect.” American Sociological Review 61: 674-698. ‧ Brian Uzzi. 1997. “Social structure and competition in interfirm networks: The paradox of embeddedness.” Administrative Science Quarterly 42(1): 35-67. ‧ T. Rowley, D. Behrens, and D. Krackhardt. 2000. “Redundant governance structures: An analysis of structural and relational embeddedness in the steel and semiconductor industries.” |
| 第 3 週 | Structural Holes ‧ Ronald Burt. 1995. Structural Holes: The Social Structure of Competition. Belknap Press. 8-49. |
| 第 4 週 | Handling and visualizing network data ‧ Scott: 38-62. ‧ UCINET user guide, available at http://www.analytictech.com/ucinet.htm, chapter 2. |
| 第 5 週 | Centrality ‧ Scott: 82-100. ‧ Stephen Borgatti. 1994. “A Quorum of Graph Theoretic Concepts.” Connections 17(1): 47-49. ‧ John F Padgett and Christopher K Ansell. 1993. “Robust Action and the Rise of the Medici, 1400-1434.” American Journal of Sociology 98:1259-1319. ‧ Daniel J. Brass. 1984. “Being in the Right Place: A Structural Analysis of Individual Influence in an Organization.” Administrative Science Quarterly 29: 518-539. ‧ Karen S. Cook, Richard M Emerson, Mary R. Gillmore. 1983. “The Distribution of Power in Exchange Networks: Theory and Experimental Results” American Journal of Sociology 89:275-305. ‧ Martin Shaw. 1964. “Communication Networks.” in Leonard Berkowitz, Advances in Experimental Psychology, Academic Press, New York: 111-149. ‧ Daniel Brass and Marlene Burkhardt. “Centrality and Power in Organizations.” in Nitin Nohria and Robert Eccles, Networks and Organizations. Harvard Business School Press, Cambridge: 191-215. ‧ Hermina Ibarra. 1993. “Network Centrality, Power, and Innovation Involvement: Determinants of Technical and Administrative Roles.” Academy of Management Journal 36(3), 471-501. ‧ Linton C Freeman. 1979. “Centrality in Social Networks: A Conceptual Clarification.” Social Networks 1: 211-213. ‧ Friedkin, Noah E. 1991. “Theoretical Foundations for Centrality Measures.” American Journal of Sociology 96: 1478-1504. |
| 第 6 週 | Small worlds ‧ Duncan Watts and Steven Strogatts. 1998. “Collective dynamics of 'small-world' networks.” Nature 393: 440-42. ‧ Stanley Milgram. 1967. “The Small World Problem.” Psychology Today 2:60-67. ‧ Albert Laszlo-Barabasi. 2001. The Physics of the Web. Physics Web. (http://www.physicsweb.org/article/world/14/7/9/1/pw1407091) ‧ Noah Friedkin. 1983. “Horizons of Observability and Limits of Informal Control in Organizations.” Social Forces 62: 54-77. ‧ Malcolm Gladwell. 2000. The Tipping Point. Little Brown and Company: 30-89. ‧ Play with http://oracleofbacon.org/star_links.html. |
| 第 7 週 | Network origins ‧ Barbara Decker Pierce and Roderick White. 1999. “The Evolution of Social Structure: Why Biology Matters.” Academy of Management Review 24(4): 843-853. ‧ Thomas Schelling. 1978. Micromotives and Macrobehavior. W.W. Norton & Company: 11-43, 137-166. [link to online simulation to be provided] ‧ McPherson, M., Smith-Lovin, L., and Cook, J. M. 2001. “Birds of a feather: Homophily in social networks.” Annual Review of Sociology 27: 415-444. ‧ Davis, James A. 1970. “Clustering and Hierarchy in Interpersonal Relations: Testing Two Graph Theoretical Models on 742 Sociomatrices.” American Sociological Review 35: 843-851. ‧ Barry Wellman. 2001. “Computer Networks As Social Networks.” Science 293(14): 2031-34. ‧ Scott: 100-122. ‧ Peter V. Marsden. 1988. “Homogeneity in confiding relations.” Social Networks 10(1): 57-76. ‧ T. M. Newcomb, 1961. The Acquaintance Process. New York: Holt, Rinehart & Winston. ‧ Paul Lazarsfeld and Robert Merton. 1964. “Friendship as Social Process: A Substantive and Methodological Analysis.” in M. Berger et al. (eds.), Freedom and Control in Modern Society, New York, Octagon. ‧ Peter Marsden. 1987. “Core Discussion Networks of Americans.” American Sociological Review 52: 122-131. ‧ Michael D. Cohen, Rick Riolo, and Robert Axelrod,. 1999. “The Emergence of Social Organization in the Prisoner's Dilemma: How Context-Preservation and Other Factors Promote Cooperation.” Santa Fe Institute Working Paper. (http://www.santafe.edu/sfi/publications/wpabstract/199901002) ‧ Thomas Smith, and G. Stevens. 1999. “The Architecture of Small Networks: Strong Interaction and Dynamic Organization in Small Social Systems.” American Sociological Review 64: 403-420. ‧ Ivan Chase. 1980. “Social Process and Hierarchy Formation in Small Groups: A Comparative Perspective.” American Sociological Review 45(6): 905-924. ‧ David Lazer. 1999. “The Free Trade Epidemic of the 1860s and Other Outbreaks of Econ |
| 第 8 週 | Social Capital ‧ Martin Gargiulo, and Mario Benassi. 2000. “Trapped in your own Net? Network Cohesion, Structural Holes, and the Adaptation of Social Capital.” Organization Science 11 (2), 183-196. ‧ Nan Lin. 2001. “Building a Network Theory of Social Capital,” in Nan Lin, Karen Cook, and Ronald Burt, Social Capital: Theory and Research. ‧ Robert Putnam. 1995. “Bowling alone: America's declining social capital.” Journal of Democracy 6(1): 65-78. ‧ Hermina Ibarra. 1992. “Homophily and differential returns: Sex differences in network structure and access in an advertising firm.” Administrative Science Quarterly 37:422-447. ‧ Burt, Ronald. 1997. “The Contingent Value of Social Capital.” Administrative Science Quarterly 42: 339-365. ‧ Ronald Burt, “Structural Holes versus Network Closures as Social Capital” in Nan Lin, Karen Cook, and Ronald Burt, Social Capital: Theory and Research. ‧ Pierre Bourdieu. 1983. “The Forms of Capital” in J. G. Richardson (ed), Handbook of Theory and Research for the Sociology of Education. Westport, CT: Greenwood Press. ‧ J. S Coleman. 1988. “Social capital in the creation of human-capital.” American Journal of Sociology 94: S95-S120. ‧ P. S. Adler and S-W Kwon. 2002. “Social capital: Prospects for a new concept.” Academy of Management Review 27(1): 17-40. ‧ H. Flap, B. Bulder, & B. Volker. 1998. “Intra-organizational networks and performance: A review.” Computational & Mathematical Organization Theory 4: 109-147. ‧ B. Kogut and U. Zander. 1992. “Knowledge of the firm, combinative capabilities, and the replication of technology.” Organization Science 3(3): 383-397. ‧ G. Labianca, D. J. Brass, & B Gray. 1998. “Social networks and perceptions of intergroup conflict: The role of negative relationships and third parties.” Academy of Management Journal 41(1): 55-67. ‧ W. Tsai & S. Ghoshal. 1998. “Social capital and value creation: The role of intrafirm networks.” Academy of Management Jour |
| 第 9 週 | Midterm |
| 第 10 週 | Workshop #1 |
| 第 11 週 | Diffusion and social influence ‧ Ronald Burt. 1987. “Social Contagion and innovation: Cohesion versus structural equivalence.” American Journal of Sociology 92, 1287-1335. ‧ Karen Mossberger and Kathleen Hale. 2002. “‘Polydiffusion’ in Intergovernmental Programs: Information in the School to Work Network.” American Review of Public Administration 32(4):398-422. ‧ E. M. Rogers. 2003. “Diffusion Networks” in Networks in the Knowledge Economy (Rob Cross, ed.). ‧ Peter Marsden and Noah Friedkin. 1993. “Network Studies of Social Influence.” Sociological Methods 22: 125-149. ‧ Paul DiMaggio and Walter Powell. 1983. “The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.” American Sociological Review 48: 147-160. ‧ J. Coleman, E. Katz, and R. Menzel. 1966. Medical Innovation. New York: Bobbs-Merrill. ‧ Noah Friedkin. 1999. “Choice Shift and Group Polarization.” American Sociological Review 64: 856-875. ‧ Zander, U., & Kogut, B. 1995. “Knowledge and the speed of the transfer and imitation of organizational capabilities: An empirical test.” Organization Science 6(1): 76-92. |
| 第 12 週 | Knowledge networks ‧ N. Contractor and A. P. Bishop. 2000. “Reconfiguring community networks: The case of PrairieKNOW.” Digital Cities 1765: 151-164. ‧ D. M Wegner, R. Erber, & P. Raymond. 1991. “Transactive Memory in Close Relationships.” Journal of Personality and Social Psychology, 61, 923-929. ‧ Christine Beckman, and Pamela Haunschild. 2002. “Network Learning: The Effects of Partners’ Heterogeneity of Experience on Corporate Acquisitions.” Administrative Science Quarterly 47: 92-124. ‧ Etienne Wenger, Richard McDermott, William M. Snyder. 2002. Cultivating Communities of Practice: 1-65. ‧ M. T. Hansen. 1999. “The search-transfer problem: The role of weak ties in sharing knowledge across organization subunits.” Administrative Science Quarterly 44(1): 82-111. ‧ Leigh Weiss. 2000. “Collection and Connection: The Anatomy of Knowledge Sharing in Professional Service Firms.” Working paper. |
| 第 13 週 | Contingencies factors moderating relationships between networks and outcomes ‧ Soda, G., Usai, A., & Zaheer, A. 2004. Network memory: The influence of past and current networks on performance. Academy of Management Journal, 47: 893-906. ‧ Xiao, Z., Tsui, A. S. 2007. When brokers may not work: the cultural contingency of social capital in Chinese high-tech firms. Administrative Science Quarterly, 52: 1-31. ‧ B.McEvily, G.Soda, and M.Tortoriello: “More Formally: Rediscovering the Missing Link between Formal Organization and Informal Social Structure”. The Academy of Management Annals, 8(1): 299-345, 2014 ‧ Martin Gargiulo and Mario Benassi, (2000) “Trapped in your own net? Network cohesion structural holes, and the adaptation of social capital”, Organization Science, 118 ‧ Granovetter, M. 1973. The strength of weak ties. American Journal of Sociology, 78: 1360-1380. ‧ Soda, G., Zaheer A, and Carlone A., Imitative Behavior: Network Antecedents and Performance Consequences. Advances in Strategic Management, special issue Strategic Network, J.Baum and T. Rowley (eds), Vol 25, 2008. ‧ Burt, R. S. 2006. Second-hand brokerage: Evidence on the importance of local structure for managers, bankers, and analysts. Academy of Management Journal, 50: 119-148. ‧ Nelson, Reed E. 1989 "The strength of strong ties: Social networks and intergroup conflict in organizations." Academy of Management Journal, 32: 377-401. ‧ Burt, R.S. 1992. The social structure of competition. In Structural holes: The social structure of competition. Cambridge, MA: Harvard. |
| 第 14 週 | Advanced Network metrics (Ego-networks, Roles and Positions, test of Hypotheses) Origins and evolution of networks ‧ G. Ahuja, G. Soda and A. Zaheer, “Genesis and Dynamics of Organizational Networks”, Organization Science, 23:434-448, 2012. ‧ Zaheer and G.Soda “The Evolution of Network Structure: Where Do Structural Holes Come From?”, Administrative Science Quarterly, March 2009. ‧ Gulati, R., and M. Gargiulo. 1999. "Where do interorganizational networks come from?" American Journal of Sociology, 104(5): 1439-1493. |
| 第 15 週 | Inter-organizational networks ‧ Candace Jones, William Hesterly, and Stephen Borgatti. “A General Theory of Network Governance: Exchange Conditions and Social Mechanisms.” Academy of Management Review 22(4): 911-945. ‧ W.W. Powell, K.W. Koput and L. Smith-Doerr. 1996. “Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology.” Administrative Science Quarterly 41(1): 116-145. ‧ S. Rangan. 2000. “The problem of search and deliberation in economic action: When social networks really matter.” Academy of Management Review 25(4): 813-82 ‧ Joel Podolny and Karen Page. 1998. “Network Forms of Organization.” Annual Review of Sociology pp. 57-76. ‧ Ahuja, G. 2000. “Collaboration networks, structural holes, and innovation: A longitudinal study.” Administrative Science Quarterly 45(3): 425-455. ‧ G. Ahuja. 2000. “The duality of collaboration: Inducements and opportunities in the formation of interfirm linkages.” Strategic Management Journal 21(3): 317-343 ‧ Walter Powell. 1990. “Neither Market nor Hierarchy: Network Forms of Organization.” Research on Organizational Behavior 12, pp. 295-336. ‧ S. Chung, H. Singh and K. Lee. 2000. “Complementarity, status similarity and social capital as drivers of alliance formation.” Strategic Management Journal 21(1): 1-22. ‧ R. Gulati. 1995. “Social structure and alliance formation patterns: A longitudinal analysis.” Administrative Science Quarterly 40(4): 619-652. ‧ R. Gulati and J.D. Westphal. 1999. “Cooperative or controlling? The effects of CEO-board relations and the content of interlocks on the formation of joint ventures.” Administrative Science Quarterly 44(3): 473-50 ‧ R. Gulati and M. Gargiulo. 1999. “Where do interorganizational networks come from?” American Journal of Sociology 104(5): 1439-1493 ‧ R Gulati, N. Nohria and A. Zaheer. 2000. “Strategic networks.” Strategic Management Journal 21(3): 203-215 ‧ T. Khanna, R. Gulati an |
| 第 16 週 | Final Exam |
| 第 17 週 | Workshop#2 |
| 第 18 週 | Group Presentation |
教科書
Textbook & Articles ‧ Social Network Analysis: A Handbook by John Scott ‧ The Hidden Power of Social Networks by Rob Cross and Andrew Parker ‧ Other Journal Articles
Office Hours
- 地點
- Hsinchu: Assembly Building I, Room 711 Or Taipei Campus
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@g2.nctu.edu.tw