全球企業管理

The objective of this course is to equip GMBA students with a comprehensive framework to formulate strategies in the global marketplace. The course studies the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used throughout to illustrate the basic principles of global business management and strategy. Global Business Management course has no prerequisites, but draws on fundamental concepts in the prerequisite courses relates to microeconomics, finance, marketing and other GMBA core courses.

The course is taught using a combination of lectures, case analysis, book chapter reading, class discussion, and global market visiting. The textbook will give you a broad picture of what international/global business is all about. To enhance your grasp of various business management problems global marketers face, in-class case analyses and Harvard Business School cases are scheduled. All in-class case analyses, case presentation, and books reading will be conducted by student groups. Six teams will be formed. Each team will be made up of a number of students, and will work as a unit throughout the semester. 1. Case Discussions Experience is the best teacher -- and this GMBA course provides the most divergent and colorful global knowledge into every hour of learning among our global students (GMBA around the world). In case analysis, students are introduced to the reality of decision making -- including incomplete information, time constraints, and conflicting goals -- giving you first-hand experience in analyzing global business situations. The exercises seek to provide not only a more in-depth understanding of specific globalization issues, but also to improve your interpersonal, leadership, and presentation skills. Your participation in these exercises is vital to your individual success and the success of the class. Thus, absences will work to your detriment in class in the same way they do in the workplace. You will miss important information and let down your work team. Please ensure that your case presentation and discussion (1) is a team effort and (2) is of professional quality. The first condition requires that (a) all questions be answered and (b) all members understand and contribute to the answer to each of the questions (so that any member is comfortable with answering or explaining any part of any question). The second condition requires (1) early and thorough proofreading for grammar, spelling, style, relevant content, supportable logic, and citation of sources, (2) appropriate dress and mannerisms to be used during the oral presentation, (3) knowing your material so well that you DO NOT READ YOUR PRESENTATION, and (4) e-mailing me your case homework summary (MS Word file) and case presentation (PowerPoint slides) before Sunday noontime prior to our scheduled case discussion date. Each case summary is to be no more than 5 pages, double-spaced, 12 point font, with one inch margins. Depending on the complexity of the case, each case presentation is expected to finish within 30 minutes. 2. Mid-term Exam Exam questions cover the fundamental concepts of global business including business ethics, international trade theory, global monetary system, and global business strategy. Exam questions will be selected from Online Chapter Quiz, assigned chapter readings, and lecturing handouts. Time constraints dictate that no make-up exam will be given for any reason. If you need to miss an examination or class owing to a religious holiday or religious observance, please let the instructor know before the end of the drop/add period. 3. Academic Integrity The University's Code of Academic Integrity is designed to ensure that the principles of academic honesty and integrity are upheld. All students are expected to adhere to this Code. Violations include: plagiarism* and exam misconduct. The NCTU Management School does not tolerate academic dishonesty. On each assignment you will be asked to write out and sign by all your team members the following pledge. "I pledge on my honor that I have not given or received any unauthorized assistance on this exam/assignment." *Note: Make sure not to plagiarize anyone else’s work either intentionally or unintentionally. Plagiarism is defined as using someone else's words or ideas without proper attribution. The proliferation of Web pages and electronic publications makes it easy for plagiarism, accidental or otherwise, to occur. When in doubt,

Midterm Exam 35% Country Report (evaluation form) 20% Case reading and homework (team) 30% Class participation and Teamwork 15%

i. Global Business Today, 9TH EDITION (2016), By Charles W. L. Hill and G. Tomas M. Hult (8/e), McGraw Hill Education. ii. International Business Online Learning Center, Chapter slides and Business Plan