行銷學
Principles of Marketing
學期
106-2
學分
3
學分
當期課號
1442
永久課號
DOM1049
開課單位
管理科學系
授課教師
欒紀成
校區
光復
類別
必修
上課時間表
| 節 | 週三 | 週四 |
|---|---|---|
2 09:00–09:50 | 行銷學 M301 | |
3 10:10–11:00 | 行銷學 M301 2 節連堂 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
概述
This is a basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
教學方式
Powerpoint slides and class materials will be posted on e3.
評分方式
Attendance 10% Class Participation 20% Team Participation 10% Team Projects 20% Midterm 20% Final Exam 20%
教科書
Kotler, P., & Armstrong, G., (2016). Principles of Marketing (16 Ed.). Pearson Education.
Office Hours
- 地點
- M-315
- 時間
- 1H and 2H or by appointment.
- 聯絡方式
- cluan@nctu.edu.tw