網路未來趨勢與商業模式
Internet Trend and Business Model
| 節 | 週四 |
|---|---|
2 09:00–09:50 | 網路未來趨勢與商業模式 M105 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
1. Students are required to read the chapters and articles indicated in the reading lists. The lecture will be given according to the integration based on the underlying articles connected between topics. 2. Students are required to complete two papers by the middle and the end of the semester. The title for the paper will be given during the course. The paper should demonstrate an understanding of the issues raised in the relevant lecture, and brings personal critical or creative viewpoints for the particular topic. 3. Students are required to give a presentation on their chosen topic to the class. The materials are the case studies related to the weekly topic so that they can apply the conceptual framework on the real cases. Presentations can be given last for a maximum of 15 minutes and a joint discussion followed after it. Presentations are to be prepared in PowerPoint, and should ensure that the necessary time limits. A hard copy of the slides should be given to the course coordinator prior to the oral presentation
不限
Assessment will be 20% for the group presentation, 30% for the final presentation , 30% for the case report, 15% for the attendance, 5% for the class participation.
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程介紹 |
| 第 2 週 | 互聯經濟 Michael E. Porter and James E. Heppelmann (2014). How Smart, Connected Products Are Transforming Competition 波特描繪競爭新版圖 Harvard Business Review (Chinese) Vol.99 |
| 第 3 週 | 虛實整合 Darrell Rigby (2011). The Future of Shopping購物的未來進行式 Harvard Business Review (Chinese) Vol.64 |
| 第 4 週 | 精準銷售 Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami (2012). Selling into Micromarkets 小市場大獲利 Harvard Business Review (Chinese) Vol.71 |
| 第 5 週 | 人工智慧 Erik Brynjolfsson and Andrew McAfee (2017) The Business of Artificial Intelligence人工智慧大商機 Harvard Business Review |
| 第 6 週 | 精實創業 Steve Blank (2013). Why the Lean Start-Up Changes Everything 精實創業改變世界Harvard Business Review (Chinese) Vol.81 |
| 第 7 週 | 共享經濟 Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi (2013). Learning to Play in the New “Share Economy” 切換「共享經濟」模式 |
| 第 8 週 | 數位網路 Marco Iansiti and Karim R.Lakhani (2014). Digital Ubiquity 無處不數位 Harvard Business Review (Chinese) Vol.99 |
| 第 9 週 | 期中報告 |
| 第 10 週 | 商業模式創新 Karan Girotra and Serguei Netessine (2014). Four Paths to Business Model Innovation 商業模式四大創新路 Harvard Business Review (Chinese) Vol.96 |
| 第 11 週 | 商業模式九宮圖 Alexander Osterwalder et al. (2012).Business Model Generation 獲利世代 自己動手,畫出你的商業模式 |
| 第 12 週 | 商業模式 O2O線上線下整合 (online--offline) Andy Chen (2017) 利用數據決策,提高O2O戰力, Harvard Business Review (Chinese) |
| 第 13 週 | 商業模式 社群消費 Miko?aj Jan Piskorski (2011). Social Strategies That Work 這樣的社群才有策略 Harvard Business Review (Chinese) Vol.63 |
| 第 14 週 | 商業模式 個案研討1 Alibaba VS Amazon |
| 第 15 週 | 商業模式 個案研討2 Wechat VS Line VS Facebook |
| 第 16 週 | 商業模式 個案研討3 Alibnb VS Uber Arun Sundararajan (2014). What Airbnb Gets About Culture that Uber Doesn’t Airbnb與Uber的文化差異 |
| 第 17 週 | 期末報告 |
| 第 18 週 | 期末報告 |
- 地點
- 管理一館M309
- 時間
- Monday 16:00-18:00
- 聯絡方式
- #57107