創新管理與創業個案研究

The course introduces students to the basic of case study research for conducting meaningful inquiry and research in the areas of entrepreneurship and innovation management. Students will be exposed to the forming of research objective, research philosophies, research design, methodology and technique, data analysis, presentation, and academic writing. The course includes lectures, seminars, workshops, in-class discussion and exercises, readings, presentations, and project writing.

Pre-requisite: 5556 Entrepreneurship and Innovation Ecossytem Study (5556創新與創業生態系統研究)

Homework, assignments, field work, and presentations. Grading policy: Class participation (20%), Presentations (both group and individual) (30%), Final Project (50%)

‧ ‧Yin, R. (2011). Case study research: Design and methods, 5th edition. SAGE. ‧ Ellet, W. (2007). The case study handbook: How to read, discuss, and write persuasively about cases. Harvard Business Press. ‧ Matthew B.. Miles, Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook. Sage. ‧ Spinelli, S. & Adams, R. (2012). New venture creation: Entrepreneurship for the 21st century (9th Edition), McGraw-Hill/Irwin. ‧ Betz, F. (2011). Managing technological innovation: competitive advantage from change. John Wiley & Sons. ‧ Burgelman, Robert., Christensen, Clayton. & Wheelwright, Steven. (2008) Strategic management of technology and innovation. McGraw-Hill/Irwin. ‧ Cases, journal papers and other reading materials.

地點

A707

時間

Monday – Wednesday, 9am – 12pm

聯絡方式

Make appointment via emails.