新產品開發與設計
New Product Design and Development
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 新產品開發與設計 光寶廳 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Successful introduction of new products to the market is the critical task of many marketing executives. This course is designed for students who consider joining industry either in the laboratory, corporate or manufacture environment. The course can help students with information so that they will have much better idea about new product commercialization. Students will learn from by doing in the class instead of taking examinations. Full attendance is encouraged. We structure our learning around the following topics: 1. The fundamentals of innovation and product design. 2. Getting Start! Ideas generation 3. What engineers can do? 4. IP 5. What management can do? 6. Management has important role for innovation In summary, this course is intended to ‧ Familiarize you with the concepts of new product design and development. ‧ Introduce you to the important managerial issues in new product design ‧ Present you with the state-of-the art methods for in new product ideation, design, development and marketing.
Group Term Project: In the end sessions of this course, each group is required to present their new product ideas and design. In addition to the oral presentation, a written final report is required to be submitted and bounded into a collection. Each group should discuss frequently with the instructor for the topic about the term project. Cases & Articles Summary: Each group is required to hand in the learning or case summary for each session before class every week. (Except for the first week).The summary should be within 2 pages in word format in total. Presentation: Each group is required to present their home work when is assigned; the presentation should be within 3 minutes, and the professor will give each group brief comments and future revise directions. Each student enrolling in the class is expected to attend the classes and to participate in discussion. Absence without permission will be resulted in deducting points from your final grade accordingly. Usually, you are allowed for at most 3 absences amount all classes; otherwise you should get failing score for the final grade in this course.
Group Term Project 40% Case Summary & Presentation 30% Attendance and Participation 30%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | Working hard vs working smart |
| 第 3 週 | ‧Definition of Innovation ‧Invention vs innovation ‧Different types of innovation |
| 第 4 週 | ‧Disruptive Innovation & BOS ‧Capture Customer Needs ‧Power of realizing un-articulated needs ‧Product Specification ‧Communications |
| 第 5 週 | ‧Foresight & ownership ‧Understand Problem ‧New product development process ‧Understand your Core |
| 第 6 週 | ‧Think outside of box ‧Product concepts generation ‧Collaboration & leverage resources ‧Innovator & cross-functional team |
| 第 7 週 | ‧Innovation takes time ‧Top down vs bottom up ‧Idea generation ‧Time for idea ‧Idea selection |
| 第 8 週 | IP |
| 第 9 週 | Term project discussion |
| 第 10 週 | Case Study 1 |
| 第 11 週 | What management can do? |
| 第 12 週 | Case Study 2 |
| 第 13 週 | Case Study 3 |
| 第 14 週 | ‧Failure is normal ‧Risk Management ‧Communication & networking ‧Formal evaluation system ‧Job performance expectation |
| 第 15 週 | Case Study 4 |
| 第 16 週 | ‧Trust Building ‧Culture Building ‧Create for innovation climate ‧Reward and Recognition |
| 第 17 週 | Term Project Report 1 |
| 第 18 週 | Term Project Report 2 |