新創事業規劃
Business Development for Start-ups
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 新創事業規劃 MB110 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
*The course schedule may be subject to change.
Assessment: Individual Participation 15 % In-Class Presentation 15 % Assignments 70 % Total 100 %
- Business planning process
- Financing
- Legal issues
- Social entrepreneurship
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review Ch1. The power of entrepreneurship |
| 第 2 週 | National Holiday |
| 第 3 週 | Ch2. The entrepreneurship process CASE: VERA BRADLEY Class activity#1: Senior students’ sharing on business plan competition (SASIN & CARDINAL Challenge) |
| 第 4 週 | Ch3. Opportunity recognition, sharping, and reshaping CASE: Jim Poss Class activity#2: Finding ideas |
| 第 5 週 | Ch4. Understanding your business model and developing your strategy CASE: Zumba Fitness Class activity#3: Opportunity Pitch |
| 第 6 週 | Ch5. Entrepreneurial marketing CASE: Eu Yan San International Ltd. |
| 第 7 週 | National Holiday |
| 第 8 週 | Ch6. Building the Founding Team CASE: Zeo Inc. Class activity#4: Create your own marketing material |
| 第 9 週 | Entrepreneur Interview: Presentation |
| 第 10 週 | CH7. The Business Planning Process CASE: P’ kolino Class activity#5: Customer survey |
| 第 11 週 | Ch8. Building Your Pro-Form a Financial Statements CASE: P’ kolino Financial Class activity#6: Financial statements & Business |
| 第 12 週 | Ch9. Financing Entrepreneurial Ventures Worldwide CASE: Dayone Feasibility Report#1 |
| 第 13 週 | Ch10. Raising Money for Starting and Growing CASE: Metacarta Class activity#7: Design thinking |
| 第 14 週 | Ch11. Debt and other forms of financing CASE: Feed resource recovery |
| 第 15 週 | Ch12. Legal and tax issues, handling intellectual property CASE: Tessera Class activity#8: TED |
| 第 16 週 | Ch13. Entrepreneurial Growth CASE: Lazybones Class activity#9: TBD Feasibility Report #2 |
| 第 17 週 | Ch14. Social entpreneurship CASE: Year up: workforce training for urban youth Class activity #10: TBD |
| 第 18 週 | Group Presentation: Feasibility Report #3 |
Entrepreneurship, 3rd, by Bygrave, W. & Zacharakis, A. Wiley, 2014. HBS articles
- 地點
- Assembly Buidling 711, Hsinchu
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@g2.nctu.edu.tw