傳播與認知心理學
Communication and Cognitive Psychology
學期
106-2
學分
3
學分
當期課號
5770
永久課號
ICT5386
開課單位
傳播研究所
授課教師
羅仕宇
類別
選修
上課時間表
| 節 | 週四 |
|---|---|
2 09:00–09:50 | 傳播與認知心理學 F216 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
概述
本課程分為兩部分:2/3的課程內容為認知心理學的研究方法與理論, 1/3的內容為認知心理學在傳播或教育上的應用。
教學方式
教學方法 每週三小時,兩小時Lecture,一小時課堂兩位參與者報告 配合事項 課堂中請勿使用筆記型電腦或手機
評分方式
期中考 (25%) 期末考 (25%) 課堂參與 (20%):包括課堂報告,參與程度與隨堂作業。 小論文 (30%) 兩至四人一組,需要完成一個研究(實驗法或是相關法皆可)
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介,行為科學研究法簡介 主要教材:Goldstein (2014). Chapter 1 |
| 第 2 週 | 知覺 主要教材:Goldstein (2014). Chapter 3 注意事項:繳交作業一 |
| 第 3 週 | 注意力 主要教材:Goldstein (2014). Chapter 4 報告一 (偉助):Creem-Regehr, S. H., Willemsen, P., Gooch, A. A., & Thompson, W. B. (2005). The influence of restricted viewing conditions on egocentric distance perception: implications for real and virtual indoor environments. Perception, 34(2), 191-204. doi: 10.1068/p5144 報告二 (于涵): Knoeferle, K. M., Knoeferle, P., Velasco, C., & Spence, C. (2016). Multisensory brand search: How the meaning of sounds guides consumers' visual attention. J Exp Psychol Appl, 22(2), 196-210. doi: 10.1037/xap0000084 |
| 第 4 週 | 短期記憶 報告一(珮羽):Uncapher, M. R., M, K. T., & Wagner, A. D. (2016). Media multitasking and memory: Differences in working memory and long-term memory. Psychon Bull Rev, 23(2), 483-490. doi: 10.3758/s13423-015-0907-3 報告二(威麟):Sajjacholapunt, P., & Ball, L. J. (2014). The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness. Front Psychol, 5, 166. doi: 10.3389/fpsyg.2014.00166 |
| 第 5 週 | 長期記憶(一): 分類 主要教材:Goldstein (2014). Chapter 5 報告一 (毓婷):Breeden,K & Hanrahan, P. (2017). Gaze Data for the Analysis of Attention in Feature Films. ACM Trans. Appl. Percept. 14, 4, Article 23 (September 2017), 報告二 ( 董音 ): Alzahabi, R., & Becker, M. W. (2013, February 11). The Association Between Media Multitasking, Task-Switching, and Dual-Task Performance. Journal of Experimental Psychology: Human Perception and Performance . Advance online publication. doi: 10.1037/a0031208 |
| 第 6 週 | 長期記憶(二):記憶的編碼與提取 主要教材:Goldstein (2014). Chapter 6 報告一(彥蓉): Ost, J., Granhag, P. A., Udell, J., & Roos af Hjelmsater, E. (2008). Familiarity breeds distortion: the effects of media exposure on false reports concerning media coverage of the terrorist attacks in london on 7 July 2005. Memory, 16(1), 76-85. doi: 10.1080/09658210701723323 報告二(漢興): Porter, S., Taylor, K., & Ten Brinke, L. (2008). Memory for media: investigation of false memories for negatively and positively charged public events. Memory, 16(6), 658-666. doi: 10.1080/09658210802154626 |
| 第 7 週 | (放假) |
| 第 8 週 | 眼動 主要教材:Goldstein (2014). Chapter 7 報告一(俊元): Sundar, S. S., & Kalyanaraman, S. (2004). Arousal, Memory, and Impression-Formation Effects of Animation Speed in Web Advertising. Journal of Advertising, 33(1), 7-17. Retrieved from http://www.jstor.org/stable/4189242 報告二(琪臻): Lee, W and Benbasat, I. “Designing an electronic commerce interface: attention and product memory as elicited by web design.” Electronic Commerce Research and Applications 2 (2003): 240-253. 注意事項:選定組員與議題 |
| 第 9 週 | 期中考 |
| 第 10 週 | 日常生活的記憶 主要教材:Goldstein (2014). Chapter 8 報告一(雅璇): Doughty, N., Paterson, H. M., MacCann, C., & Monds, L. A. (2017). Personality and memory conformity. Journal of Individual Differences. 報告二(彥節): Bode, L., & Vraga, E. K. (2015). In related news, that was wrong: The correction of misinformation through related stories functionality in social media. Journal of Communication, 65(4), 619-638. |
| 第 11 週 | 知識 主要教材:Goldstein (2014). Chapter 9 報告一(庭瑋): Brannon, L. A., & McCabe, A. E. (2003). Schema-derived persuasion and perception of AIDS risk. Health marketing quarterly, 20(2), 31-48. 報告二(善芸): Lacoste-Badie, S., & Droulers, O. (2014). Advertising memory: The power of mirror neurons. Journal of Neuroscience, Psychology, and Economics, 7(4), 195-202. 注意事項:每人寫出兩篇小論文文獻回顧(4個W) |
| 第 12 週 | 心像 主要教材:Goldstein (2014). Chapter 10 報告一(乃嘉): Kruijff, E., Swan, J. E., & Feiner, S. (2010, October). Perceptual issues in augmented reality revisited. In Mixed and Augmented Reality (ISMAR), 2010 9th IEEE International Symposium on (pp. 3-12). IEEE. 報告二(漢興): i Badia, S. B., Morgade, A. G., Samaha, H., & Verschure, P. F. M. J. (2013). Using a hybrid brain computer interface and virtual reality system to monitor and promote cortical reorganization through motor activity and motor imagery training. IEEE Transactions on Neural Systems and Rehabilitation Engineering, 21(2), 174-181. 報告三(彥蓉): Schlosser, A. E. (2003). Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of consumer research, 30(2), 184-198. |
| 第 13 週 | 語言 主要教材:Goldstein (2014). Chapter 11 報告一(于涵): Luna, D., & Peracchio, L. A. (2005). Advertising to bilingual consumers: The impact of code-switching on persuasion. Journal of Consumer Research, 31(4), 760-765. 報告二(威麟): Larrimore, L., Jiang, L., Larrimore, J., Markowitz, D., & Gorski, S. (2011). Peer to peer lending: The relationship between language features, trustworthiness, and persuasion success. Journal of Applied Communication Research, 39(1), 19-37. 注意事項:每人寫出兩篇小論文文獻回顧(4個W) |
| 第 14 週 | 問題解決 主要教材:Goldstein (2014). Chapter 12 報告一(俊元): Fischer, S., Itoh, M., & Inagaki, T. (2015). Prior schemata transfer as an account for assessing the intuitive use of new technology. Applied ergonomics, 46, 8-20. 報告二(珮羽): Blackler, A., Popovic, V., & Mahar, D. (2010). Investigating users’ intuitive interaction with complex artefacts. Applied ergonomics, 41(1), 72-92. |
| 第 15 週 | 研究計畫討論 注意事項:繳交研究計畫書(一組一份) 報告一(董音): Koh, Y. J., & Sundar, S. S. (2010). Heuristic versus systematic processing of specialist versus generalist sources in online media. Human Communication Research, 36(2), 103-124. 報告二(琪臻):Breckenridge, J. N., Zimbardo, P. G., & Sweeton, J. L. (2010). After years of media coverage, can one more video report trigger heuristic judgments? A national study of American terrorism risk perceptions. Behavioral Sciences of Terrorism and Political Aggression, 2(3), 163-178. 報告三(毓婷): Yan, C., Dillard, J. P., & Shen, F. (2010). The effects of mood, message framing, and behavioral advocacy on persuasion. Journal of Communication, 60(2), 344-363. 報告四(雅璇): Meyers-Levy, J., & Maheswaran, D. (2004). Exploring message framing outcomes when systematic, heuristic, or both types of processing occur. Journal of Consumer Psychology, 14(1-2), 159-167. |
| 第 16 週 | 決策與推理 主要教材:Goldstein (2014). Chapter 13 報告一(彥節): Kahneman, D. and Tversky, A. (1979). Prospect theory: An analysis of decisions under risk. Econometrica, 47, 263-291. 報告二(庭瑋): Mobbs, D., Hassabis, D., Seymour, B., Marchant, J. L., Weiskopf, N., Dolan, R. J., & Frith, C. D. (2009). Choking on the money: reward-based performance decrements are associated with midbrain activity. Psychological Science, 20(8), 955-962. |
| 第 17 週 | 社會認知 主要教材:Coon et al. (2016). Chapters 11 and 16 報告一(偉助): Neubaum, G., R?sner, L., Ganster, T., Hambach, K., & Kr?mer, N. C. (2018). United in the name of justice: How conformity processes in social media may influence online vigilantism. Psychology of Popular Media Culture, 7(2), 185. 報告二(善芸): Druckman, J. N., Levendusky, M. S., & McLain, A. (2018). No Need to Watch: How the Effects of Partisan Media Can Spread via Interpersonal Discussions. American Journal of Political Science, 62(1), 99-112. 報告三(乃嘉): Giaccardi, S., Ward, L. M., Seabrook, R. C., Manago, A., & Lippman, J. (2016). Media and modern manhood: Testing associations between media consumption and young men’s acceptance of traditional gender ideologies. Sex Roles, 75(3-4), 151-163. |
| 第 18 週 | 期末考 |
教科書
Goldstein, E. G. (2014). Cognitive Psychology.4th edition.
Office Hours
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- 聯絡方式
- shihyulo@nctu.edu.tw