全球化與傳播
Globalization and communication
學期
106-2
學分
3
學分
當期課號
5948
永久課號
ICH5108
開課單位
傳播與科技學系
授課教師
黃淑鈴
校區
六家
類別
選修
上課時間表
| 節 | 週四 |
|---|---|
2 09:00–09:50 | 全球化與傳播 HK206 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
概述
本課程為碩士班討論課程,旨在探討傳播與全球化的關係,課程分兩大部分:(一)傳播全球化的基本概念:cultural imperialism, cultural proximity, glocalizatoin, hybridity, narrative transparency, tie-ins, NICL, contra-flow, media capital, TV format trade, nation branding, mediascape, cosmopolitanism等。(二)傳播全球化的最新現象:Bollywood, Lusophone media, Korean Wave, Cool Japan, China’s going global, migrant and communication等。 修課學生應熟讀每週指定教材內容,於上課前預先繳交閱讀心得、輪流帶領課堂導讀,並於期末完成一篇報告。透過教材閱讀、上課討論與指定作業,本課程期待學生能充份了解傳播與全球化的重要議題、理論與實例,並運用於媒介現象的反思。
先修科目
無
評分方式
1. 每週閱讀摘要與提問(40%): 簡述當週指定論文各篇的重點及你的評論或延伸想法,約500-1000字即可(word檔),每週三11:59前上傳e3,共8次。 2. 導讀(30%): 2人一組合作,於課堂上導讀當週指定論文的重點,並提出至少2個可討論的議題(ppt檔),每周四7:59前上傳e3。 3. 期末報告(25%): 可以是研究論文(research paper),也可以是分析性文章(essay),但主題必須與傳播全球化相關,並應用到課堂上學過的理論,約5000-7000字(word檔),?於6/14以ppt報告。2個檔案均於 6/10 23:59前上傳e3。 4. 課堂參與(5%):含出席與參與討論。
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | Beyond cultural imperialism Tomlinson, J. (1991). Cultural Imperialism: A Critical Introduction. Baltimore: The John Hopkins University Press.(Ch1. The Discourse of Cultural Imperialism, pp.1-33) Straubhaar, J. D. (1991). Beyond media imperialism: Assymetrical interdependence and cultural proximity. Critical Studies in Mass Communication (8), 39-59. |
| 第 3 週 | Glocalization Robertson, R. (1995). Globalization: Time-space and homogeneity-heterogeneity. In M. Featherstone, S. Lash & R. Robertson (Eds.), Global modernities (pp. 25-44). London: Sage. 蘇蘅、鄭淑文 (2009)〈紀實娛樂節目之全球在地化歷程:以探索頻道在台灣為例〉。《廣播與 電視》,30:1-28。 |
| 第 4 週 | Hybridity Kraidy, M. M. (2002). Hybridity in cultural globalization. Communication Theory (10503293), 12(3), 316-339. Kim, G. (2017). Between hybridity and hegemony in K-Pop's global popularity: A case of Girls' Generation's American debut. International Journal of Communication (19328036), 11, 2367-2386. |
| 第 5 週 | Global Hollywood Olson, S. R.(1999). Hollywood planet: Global media and the competitive advantage of narrative transparency. Mahwah, NJ: Lawrence Erlbaum.(Ch1, Seeing transparency, pp.1-29). Wasko, J. (2003). How Hollywood works(ch4, Expanding the Industry, pp. 154- 187).London: Sage. |
| 第 6 週 | NICL Miller, T., Govil, N., McMurria, J., & Maxwell, R. (2005). The new international division of cultural labour Global Hollywood 2 (pp. 111-172). Curtin, M. (2016). Regulating the global infrastructure of film labor exploitation. International Journal of Cultural Policy, 22(5), 673–685. |
| 第 7 週 | 校慶活動週放假 |
| 第 8 週 | Contra-flow Thussu, D. K. (2007). Mapping global media flow and contra-flow. In D. K. Thussu (Ed.), Media on the move: Global flow and contra-flow (pp. 10-29). London & New York: Routledge. Su, W. (2017). A brave new world?--Understanding U.S.-China coproductions: collaboration, conflicts, and obstacles. Critical Studies in Media Communication, 34(5), 480-494. |
| 第 9 週 | New media centers I Devasundaram, A. I. (2016). "Bollywood's soft power: Branding the nation, sustaining a meta-hegemony." New Cinemas: Journal of Contemporary Film 14(1): 51-70. Davis, S., Straubhaar, J., & Ferin Cunha, I. (2016). The construction of a transnational Lusophone media space: A historiographic analysis. Popular Communication, 14(4), 212- 223. |
| 第 10 週 | New media centers II Iwabuchi, K. (2015). Pop-culture diplomacy in Japan: soft power, nation branding and the question of ‘international cultural exchange’. International Journal of Cultural Policy, 21(4), 419-432. Jin, D. Y., & Yoon, K. (2016). The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice. New Media & Society, 18(7), 1277-1292. |
| 第 11 週 | New media centers III Curtin, M. (2015). Chinese cinema cities: From the margins to the Middle Kingdom. In S. P. Mains, J. Cupple, & s. Lukinbeal (Eds.), Mediated geographies and geographies of media (pp. 95-109). Dordrecht Springer. Zhang, X. (2016). Chinese state media going global. East Asian Policy, 2(1), 42-50. |
| 第 12 週 | Individual paper discussion |
| 第 13 週 | TV format trade Chalaby, J. K. (2016). Television and Globalization: The TV Content Global Value Chain. J Journal of Communication, 66(1), 35-59. Cho, Y., & Zhu, H. (2017). Interpreting the television format phenomenon between South Korea and China through inter-Asian frameworks. International Journal of Communication (19328036), 11, 2332-2349. |
| 第 14 週 | Fan power Hu, K. (2013). Competition and collaboration: Chinese video websites, subtitle groups, state regulation and market. International Journal of Cultural Studies, 17(5), 437-451. Lee, S.-A. (2015). Of the fans, by the fans, for the fans: The JYJ Republic. In S. Lee & A. M. Nornes (Eds.), Hallyu 2.0: The Korean Wave in the age of social media (pp. 108-129). Ann Arbor, MI: University of Michigan Press. |
| 第 15 週 | Migrant and communication Appadurai, A. (1990). Disjuncture and difference in the global cultural economy. Theory, culture & society, 7(2), 295-310. Madianou, M. (2016). Ambient co-presence: transnational family practices in polymedia environments. Global Networks-a Journal of Transnational Affairs, 16(2), 183-201. |
| 第 16 週 | Communication and worlding Szerszynski, B., & Urry, J. (2002). Cultures of cosmopolitanism. Sociological Review, 50(4), 461-481. Bennett, W. L., & Segerberg, A. (2011). Digital media and the personalization of collective action: Social technology and the organization of protests against the global economic crisis. Information Communication & Society, 14(6), 770-799. |
| 第 17 週 | final paper presentation |
教科書
請於e3下載每週指定論文。
Office Hours
- 地點
- HK235
- 時間
- 周四13:30-15:30
- 聯絡方式
- shuang@g2..nctu.edu.tw 分機58714