智慧財產權管理
Intellectual Property Management
| 節 | 週二 |
|---|---|
6 14:20–15:10 | 智慧財產權管理 A722 3 節連堂 |
7 15:30–16:20 | |
8 16:30–17:20 |
* 根據陽明交大上課時間表所列
This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in management of technology. The course includes lecture, guest talks, case studies (HBS Cases), field trip, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, unfair competition management, and trade secret, this course will broadly introduce the management issues regarding intellectual property rights. 本課程為中文授課,廣泛介紹智慧財產權在更層面的管理意涵,包含專利、商標、著作權、營業秘密,並綜合討論各種技術保護措施之間的策略選擇。透過案例討論,瞭解企業智慧財產權管理策略,上課方式包含講授、外賓演講、參訪、講座、桌遊、樂高工作坊、及哈佛管理個案討論。
The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
- IPR- Concepts & Case Studies
- IP Strategies
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 課程簡介 |
| 第 2 週 | 專利檢索與分析 Patent Search & Analysis |
| 第 3 週 | Management of Intellectual Property Rights 智慧財產權管理總論暨樂高工作坊 |
| 第 4 週 | Reflection on Technomart (Taiwan Innotech Expo) 技術交易實務與技術評估探討 |
| 第 5 週 | Library Workshop: Webpat 專利分析講座 |
| 第 6 週 | Patent Overlay Mapping 專利輿圖分析 |
| 第 7 週 | Patent & Innovation Network 專利創新網絡工作坊 |
| 第 8 週 | Life Cycle Contract Management in Intelligent Solution Business 智能事業合約管理生命週期(外賓演講) |
| 第 9 週 | Mid-Term Report 期中報告 (技術分析與評估) |
| 第 10 週 | IP Management Simulation : Tesla & Edison 智財管理模擬工作坊 :特斯拉與愛迪生的專利佈局競爭策略 |
| 第 11 週 | HBS Case: Patenting Deployment & Branding Strategy 個案討論:專利商標與品牌經營 HTC CORP. IN 2012 (9-712-423)、Viagra in China (9-910-409) |
| 第 12 週 | HBS Case: Digital Transformation & Copyright 個案討論:數位轉型與著作權演進 Napster (HBS 9-801-219); Coca-Cola on Facebook (9-511-110) |
| 第 13 週 | 外賓演講-勤業眾信新竹所 管理顧問做什麼?如何成為一個好的管理顧問? |
| 第 14 週 | HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 個案討論: 智財管理策略選擇 THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) 、RADIANT COSMETICS(310003) |
| 第 15 週 | Guest Lecture II : Patent Application & IP Management 外賓演講:專利申請與智財管理實務 |
| 第 16 週 | Final Report 期末報告 (技術及市場分析與智財管理建議) |
| 第 17 週 | National Holiday 開國紀念日 |
| 第 18 週 | Conclusion & Celebration 課程回顧 |
謝銘洋.智慧財產權法,2015年9月,元照出版公司出版 張瑞芬,專利分析與智慧財產管理:以資訊技術與知識管理方法為手段,2012年10月,華泰文化 Harvard Business School Cases. Harvard University Press.
- 地點
- Assembly Building A716
- 時間
- By Appointment
- 聯絡方式
- 57517 lbxshc@nctu.edu.tw