色彩的知覺與應用
Color Perception and Applications
學期
107-1
學分
3
學分
當期課號
5743
永久課號
ICT5549
開課單位
傳播研究所
授課教師
羅仕宇
類別
選修
上課時間表
| 節 | 週三 |
|---|---|
6 14:20–15:10 | 色彩的知覺與應用 F216 3 節連堂 |
7 15:30–16:20 | |
8 16:30–17:20 |
* 根據陽明交大上課時間表所列
概述
The learning outcomes: Students are expected to 1. understand the physiological and psychological processes of perceiving colors. 2. understand different measurements of colors. 3. explore the effects of colors on human behavior. 4. articulate the knowledge of human color vision concisely and precisely.
先修科目
無
教學方式
Teaching methods Lectures Discussions Quizzes Oral presentations Project execution
評分方式
Class participation (10%) Homeworks (30%) In-class presentations (25%) End-of-semester project (35%): Option 1: Students should work in groups of 2~3. They need to come up with an idea of how to apply the knowledge of human color perception on their day-to-day life, and design a scientific way to validate their ideas. Option 2: Students work in groups of 2~3, they must use the knowledge of what we know about color vision to design a product (an object, a video, an app or an interface), and be able to articulate the theoretical basis of their product.
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction Source: Color for Science, Art and Technology Ch 1 |
| 第 2 週 | Color vision Source: Sensation and Perception: Ch 9: Perceiving Color. |
| 第 3 週 | The measurement of color Source:色彩新論 Ch7 |
| 第 4 週 | Color and and its application on human behavior Readings: 1. Gorn, G. J., Chattopadhyay, A., Sengupta, J., & Tripathi, S. (2004). Waiting for the web: how screen color affects time perception. Journal of marketing research, 41(2), 215-225. (雅文) 2. Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727. (銘浩) 3. Bonnardel, N., Piolat, A., & Le Bigot, L. (2011). The impact of colour on Website appeal and users’ cognitive processes. Displays, 32(2), 69-80. (芷媛) Group Project: You need to decide your group members. |
| 第 5 週 | (國慶日放假) |
| 第 6 週 | Color and and its application on human behavior II Readings: 1. Won, S., & Westland, S. (2018). Colour meaning and consumer expectations. Color Research & Application, 43(1), 100-109. (溥琳) 2. Mehta, R., & Zhu, R. J. (2009). Blue or red? Exploring the effect of color on cognitive task performances. Science, 323(5918), 1226-1229.(邑穀) 3. Genschow, O., Reutner, L., & W?nke, M. (2012). The color red reduces snack food and soft drink intake. Appetite, 58(2), 699-702. (可柔) Group Project: Decide what topic you want to explore, and start surveying literature |
| 第 7 週 | Introduction to literature survey, data analysis and academic writing |
| 第 8 週 | The biological and therapeutic effects of light Source:Color for Science, Art and Technology Ch 9 Readings: 1. Glickman, G., Byrne, B., Pineda, C., Hauck, W. W., & Brainard, G. C. (2006). Light therapy for seasonal affective disorder with blue narrow-band light-emitting diodes (LEDs). Biological psychiatry, 59(6), 502-507.(姵萱) 2. Van Bommel, W. J. (2006). Non-visual biological effect of lighting and the practical meaning for lighting for work. Applied ergonomics, 37(4), 461-466.(安晴) 3. Gordijn, M. C., & Meesters, Y. (2012). The effects of blue-enriched light treatment compared to standard light treatment in seasonal affective disorder. Journal of affective disorders, 136(1-2), 72-80. (冠融) |
| 第 9 週 | The philosophy of color Source:Color for Science, Art and Technology Ch 7 Readings: 1. Byrne, A., & Hilbert, D. R. (2003). Color realism and color science. Behavioral and Brain Sciences, 26(1), 3-21. (雨樂) 2. Palmer, S. E. (1999). Color, consciousness, and the isomorphism constraint. Behavioral and Brain Sciences, 22(6), 923-943. (任好) *Group Project: Submission of literature-review sheet (minimum 1 study per person) |
| 第 10 週 | Cultural influences on color usage Readings: 1. Gao, X. P., Xin, J. H., Sato, T., Hansuebsai, A., Scalzo, M., Kajiwara, K., ... & Billger, M. (2007). Analysis of cross‐cultural color emotion. Color Research & Application, 32(3), 223-229. (雅文) 2. Winawer, J., Witthoft, N., Frank, M. C., Wu, L., Wade, A. R., & Boroditsky, L. (2007). Russian blues reveal effects of language on color discrimination. Proceedings of the National Academy of Sciences, 104(19), 7780-7785. (銘浩) 3. Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International journal of human-computer studies, 68(1-2), 1-21. (芷媛) |
| 第 11 週 | Research ethics (class rescheduled to 12:20 pm~ 3:30 pm, 交映樓1樓國際會議廳) *Group Project: Submission of literature-review sheet (minimum 2 studies per person) |
| 第 12 週 | Color displays Source: 色彩新論 Ch4; Color for Science, Art and Technology Ch 15 |
| 第 13 週 | Project proposal presentation *Group Project: Submission of project proposal |
| 第 14 週 | Color and Emotion Readings: Palmer, S. E., & Schloss, K. B. (2010). An ecological valence theory of human color preference. Proceedings of the National Academy of Sciences, 200906172. (溥琳) Suk, H. J., & Irtel, H. (2010). Emotional response to color across media. Color Research & Application: Endorsed by Inter‐Society Color Council, The Colour Group (Great Britain), Canadian Society for Color, Color Science Association of Japan, Dutch Society for the Study of Color, The Swedish Colour Centre Foundation, Colour Society of Australia, Centre Français de la Couleur, 35(1), 64-77. (可柔) |
| 第 15 週 | Introduction to Blue-light Readings 1. Cajochen, C., Frey, S., Anders, D., Späti, J., Bues, M., Pross, A., ... & Stefani, O. (2011). Evening exposure to a light-emitting diodes (LED)-backlit computer screen affects circadian physiology and cognitive performance. Journal of Applied Physiology, 110(5), 1432-1438. (姵萱) 2. Chellappa, S. L., Steiner, R., Blattner, P., Oelhafen, P., Götz, T., & Cajochen, C. (2011). Non-visual effects of light on melatonin, alertness and cognitive performance: can blue-enriched light keep us alert?. PloS one, 6(1), e16429. (安晴) |
| 第 16 週 | Blue-light effects on perception and cognition Readings 1. Yang, P. L., Tsujimura, S. I., Matsumoto, A., Yamashita, W., & Yeh, S. L. (2018). Subjective time expansion with increased stimulation of intrinsically photosensitive retinal ganglion cells. Scientific reports, 8(1), 11693. (雨樂) 2. Chang, A. M., Aeschbach, D., Duffy, J. F., & Czeisler, C. A. (2015). Evening use of light-emitting eReaders negatively affects sleep, circadian timing, and next-morning alertness. Proceedings of the National Academy of Sciences, 112(4), 1232-1237. (任好) 2. Shibasaki, M., & Masataka, N. (2014). The color red distorts time perception for men, but not for women. Scientific reports, 4, 5899. (冠融) |
| 第 17 週 | Blue-light effects on circadian rhythm Readings |
| 第 18 週 | Project (outcome or proposal) presentations |
教科書
Nassau, K. (1997). Color for Science, Art and Technology, Volume 1 1st Edition Robertson, O. (2005). Colorimetry: Fundamentals and Applications Goldstein, E. B. (2016). Sensation and Perception 魏碩廷等人著(2018). 色彩新論:從心理設計到科學應用
Office Hours
- 地點
- 人社二館314室
- 時間
- Please contact the course instructor via Email: shihyulo@nctu.edu.tw
- 聯絡方式
- shihyulo@nctu.edu.tw