傳播研究方法:量化取向

1. Participation and Attendance: The main purpose of this course is to acquaint you with the field of communication research methods. It places very much emphasis on the application of the materials to the real situations. Most of the class time will be allocated to discussions and class exercises. It is very important for you to be there to demonstrate your understanding and practice your knowledge about communication research. I will not only take attendance, but also evaluate the quality of your participation. Furthermore, you are expected to take an active role in the discussions and class exercises administered in classes, 20 points will be used to evaluate the quality of your participation. 2. Paper and Presentation: Students are required to write a research paper on any topics of interest, and do a professional presentation. This paper must be the application of what you learned from this course. 3. Midterm Exam: There will be an open-book exam near the end of the semester. 4. Reports: Each student is required to do six reports that will give you opportunities to practice what you learn from your readings. 5. Readings: Readings in the reading package are required for this course. You need to go through the readings assigned for each class and be prepared to discuss them in the class.

Paper 30 points Exam 20 points Reports 30 points Participation 20 points Total 100 points

1. Babbie, E. R. (2013). The Practice of Social Research. Singapore: Cengage Learning 2. Badillo, P, Y., & Lesourd, J. B. (2010). The Media Industries and Their Markets: Quantitative Analyses. Basingstoke: Palgrave Macmillan. 3. Berger, A. A. (2010). Media and Communication Research Methods: An introduction to Qualitative and Quantitative Approaches. Thousand Oaks: Sage Pub. 4. Jensen, K. B. (2011). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. Kentucky: Taylor & Francis. 5. Priest, S. H. (2009). Doing Media Research: An Introduction. Thousand Oaks: Sage Pub. 6. Stavros, A. V. (2011). Advances in Communications and Media Research. New York: Nova Science Pub Inc. 7. Walliman, N. (2011). Your Research Project: Designing and Planning Your Work. Thousand Oaks: Sage Pubns. 8. Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research. Belmont, CA: Wadsworth Publishing Company.

地點

人社二館 114

時間

Mon 17:00-18:30, Thursday 11:00-12:30, Friday 11:00-12:20

聯絡方式

Phone : (03) 5712121 Ext. 58211 E-mail : shuchu@mail.nctu.edu.tw