科技創業與營運(英文授課)

As indicated by Professor John L. Hennessy (President of Stanford University), "High-technology companies are both an important part of our world's economic growth story as well as the place where many young entrepreneurs realize their dreams". Compared with many universities in Taiwan, traditionally NCTU has competitive advantages in the area of Information & Communications Technology (ICT). Based on instructor's R&D experience of 35 years (in US industry) with his global connections and involvement with few start-ups, this seminars course has been designed to use few key emerging technologies & services (namely Vehicular Telematics, e-Healthcare, VLSI applications and Big Data) as applications scenario to blend with business models & solutions to guide students to go through an entire process, step by step, from "Curiosity > Opportunity > Business Model> Risk Management > Technology Commercialization > Money". Through class lectures, team projects for students, invited speakers from Taiwan industry, and a series of videos of interviewing several highly successful entrepreneurs in US (such as Marrisa Mayer of Yahoo!, Mark Zuckerberg of Facebook, Larry Page of Google, and others), our goals for this course is that the students will have a first-hand experience to understand how those entrepreneurs transfer their curiosity, hard work and ambition at the very early stage into decisive actions and commitments of creating their own high-tech start-ups, and then eventually expand it to one of top Fortune 500 corporations. This class will cover wide ranges of issues related to the challenges and potential risks which will be encountered while creating high-tech enterprises for these emerging services. Through this class, we hope to create a multi-disciplined learning and stimulating environment which will mix technology, innovation, liberal arts and business management together for the students. Depending on students' own interests, each one of them could choose either technical track or business track. At the end of this class, it is instructor's wish that students will be not only equipped with necessary engineering knowledge & marketing insight, but also needed business skill to prepare a promising business plan for establishing a high-tech start-up. The students could be able to either have a technical paper which is ready for submission (to the IEEE or ACM conferences) if he (she) decides to do a technical project, or a solid business plan to look for necessary working capital (to start a high-tech start-up) if he (she) chooses to develop a business project. By blending technologies, liberal arts, business and management together, the course hope will provide both perspectives to the students. We expect that students will come from both engineering and business schools. Faculty members are welcome to sit in this course too. Several key components such as Foundations for Business Strategy, Valuation and Pricing for Technology-based Intellectual Properties Rights, Opportunities Discovery & Analyses, Risk Management, and the preparation of Business Plan will be discussed in this course.

[NOTE] Due to the visiting professor's (Prof. Hsing's) schedule of presence at NCTU, we will condense the semester-long course to a duration of 10 weeks (from late February to the end of April), and 5 hours per week, thus a total of ~50 hours; this is equivalent to the total hour count of a 3-credit course (3 hours per week for 18 weeks). Computer Networks, Communications, and Internet (preferred/helpful but not required) - Students are welcome from Science & Technology, Business, and Management background.

This is an upper-level undergraduate and graduate-level "seminars course" and will be conducted by English. It will be highly interactive with lots of discussions during the class. All students will be expected to actively participate (presentations) during the class discussions. Each student will be assigned to present paper(s) (suggested by the instructors) during the entire course. This course will blend Technologies/Science (50%) with Business/Management (50%) together. There will be no mid-term and final examinations, but students need to have term papers (a technical paper or a business plan from a team) to present orally as a part of mid-term and final-term activities.

- Each student will work with his (her) classmates to form a group to do the team project during the semester. Each group will have 2~3 members. - There will be both mid-term and final-term project presentations for each group.

- Set of slides with related journal/conference papers and technical reports will be used. - A series of video interviews with a few highly successful entrepreneurs (such as Marrisa Mayer of Yahoo!, Mark Zuckerberg of Facebook, Larry Page of Google and others) will be shown and shared with students in the class, and then followed by interactive discussions among students. - Three DVDs on "Pirates of Silicon Valley" (Bill Gates and Steve Jobs), "Social Networks", and "Minority Report" will be shown in the class, and then followed by discussions among all students. - A few business case studies on related entrepreneurship business models, leadership, evaluations and IPRs Management will be discussed in this course.

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