創業管理:新創事業開發
Entrepreneurship: New Venture Creation
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 創業管理:新創事業開發 M105 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
Entrepreneurship is a course of behaviours that enables us to identify, evaluate and exploit opportunities regardless of the resources we currently control. The task and environment facing the entrepreneur is complicated and challenging. This course aims to provide students with an overview of entrepreneurship and skills involved in launching and leading businesses. Some of the key topics covered include: (1) challenges of entrepreneurship, (2) techniques for improving the creative process, (3) evaluating the viability of a business idea, (4) how to recruit, select and incentivize an entrepreneurial team, and (5) how to finance a new venture. The course should be of particular interest to students aiming to become entrepreneurs or project leaders in charge of new business development. The teaching materials include lectures, case analyses, and independent readings.
none
Case study
Case presentations 40% (Group case studies*2) In class assignment presentation 20% Group presentation (final report) 25% Class participation 15%
- Inside the Entrepreneurial Mind: From Ideas to Reality
- Designing a Competitive Business Model and Building a Solid Strategic Plan
- Leadership & Management in an Entrepreneurial Business
- Financial Plan for startups
- Business plan practice
- Introduction
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction |
| 第 2 週 | dea generation ? Creativity- a necessity for survival ? Techniques for improving the creative process Evaluating new-business opportunities ? Analyzing ideas ? Feasibility analysis - small business tool kit Reading materials: Chapter 1-3 In-class materials: Video "Deep Dive" Parts 1 -3 on YouTube |
| 第 3 週 | Introducing your idea & value proposition Market segmentation & primary customer research ? Segmenting your market Reading materials: Chapter 3-4 In-class materials: (1) The Elevator Pitch Good Pitch Vs Bad Pitch (2) Ali G Ice Cream Glove Assignment: Description your idea & evaluation pitch |
| 第 4 週 | Market segmentation & primary customer research ? Determining what you can do for your customer and your uniqueness Reading materials: (1) Chapter 5 (2) 精實創業改變全世界 In-class materials: 哈佛個案研究:何處邁開創業第一步? Assignment presentation: Description your idea & evaluation pitch |
| 第 5 週 | How to write a business plan ? The elements of a business plan ? What lenders and investors look for in a business plan Reading materials: (1) “Sahlman, W. A. (1997). How to Write a Great Business Plan. Harvard Business Review,75, 98-108 (2) The Art of the Executive Summary by Bill Reichert www.garage.com/resources/writingexecsum.shtml (3) Write a Business Plan – Essential Elements of a Good Business Plan www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/SERV_ESSENTIAL.html Assignment: Description of target customer and value proposition |
| 第 6 週 | How to write a business plan (Cont.) ? The elements of a business plan ? What lenders and investors look for in a business plan Assignment presentation: Description of target customer and value proposition |
| 第 7 週 | 清明節放假 |
| 第 8 週 | Entrepreneurial strategies for market entry ? Market approach ? Environment assessment ? Resource access Market testing Reading materials: (1) Chapter 7 and 9 (2) Christensen, C. M., Cook, S., & Hall, T. (2005). Marketing malpractice: The cause and the cure. Harvard business review, 83(12), 74-83. (3) “Anderson, J. C., & Narus, J. A. (1998). Business marketing: Understand what customers value. Harvard Business Review, 76, 53-67. (4) 以色列新創公司如何擴展規模 Assignment: Go to market strategies |
| 第 9 週 | Setting up a venture team Challenges in venture team formation ? Find right people Reading materials: (1) Chapter 9 (2) Buckingham, M. (2005). What great managers do. Harvard Business Review,83(3), 70-79. (3) Isaacson, W. (2012). The real leadership lessons of Steve Jobs. Harvard Business Review, 90(4), 92-102. In-class material: 哈佛個案研究_血汗股權值多少? Assignment presentation: Go to market strategies Assigned Case: Ockham Technologies: Living on the Razors’ Edge |
| 第 10 週 | Guest Speech |
| 第 11 週 | Case discussion |
| 第 12 週 | Venture Capital Finance ? How investors evaluate entrepreneurial growth Reading materials: (1) Chapter 11 (2) Zider, B. (1998). How venture capital works. Harvard Business Review, 76(6), 131-139. (3) 私募股權基金可以讓公司更創新 (4) 為你的新創公司選擇適當的投資人 https://www.hbrtaiwan.com/article_content_AR0006626.html In-class material: 哈佛個案研究:我的金主不是天使 |
| 第 13 週 | Guest Speech |
| 第 14 週 | Financial Plan for startups Reading materials: (1) Chapter 12 (2) Block, Z., & MacMillan, I. C. (1985). Milestones for successful venture planning. Harvard Business Review,63(5),184-188. (3) 如何為公司成長取得財源 In-class materials: 拍募資影片千萬別犯的錯 https://www.youtube.com/watch?v=DkZqUA0LQ14 Assigned case: Walnut Venture Associates (A): RBS Group |
| 第 15 週 | Protecting your business ideas from imitation ? IP protection: Patents, trademarks, copyright, or trade secrets? Reading materials: Chapter 6 Corporate entrepreneurship After start-up Reading material: (1) Wasserman, N. (2008). The founder's dilemma. Harvard Business Review, 86(2), 102-9. In-class material:給企業創新人員的四個錦囊 https://www.hbrtaiwan.com/article_content_AR0007208.html |
| 第 16 週 | Case discussion |
| 第 17 週 | Group presentation |
Clarysse, B., & Kiefer, S. (2011). The Smart Entrepreneur: How to Build for a Successful Business, Elliott & Thompson.
- 地點
- M208
- 時間
- Tuesday 15:00~17:00
- 聯絡方式
- cyhwang@nctu.edu.tw (make an appointment in advance)