策略與創新管理

本課程研討策略管理與創新管理之跨領域議題探討,策略管理與創新管理是理論與實務兼具的課程,本課程將循此方向帶領同學們認識並學習基本知識,課程亦將聚焦於策略管理與創新有關的跨領域議題探討。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於本課程為專題探討,因此老師將預設每位同學都具備各功能領域的基本常識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。 This course is interdisciplinary studies in Strategic Management and Innovation Management. The goal is to introduce students to a sampling of the interdisciplinary topics within the literature and to prepare students for doing theoretical and empirical work in these fields. It combines theory with investigations of individual firms and industries by case studies and journal papers. The course is divided into the seven modules: Module 1: Analytical Framework and Research Methodology Module 2: Scope and Structure of the Firm Module 3: Design Thinking Module 4: Entrepreneurship and Strategy Module 5: Technology, Innovation and Entrepreneurship Framework Module 6: Strategic Leadership Module 7: Corporate Social Responsibility and Sustainability

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(1) 首次上課發給進度表,並進行個案研究分組、期末報告分組。 (2) 以實際上課人數與效果,隨堂調整進度,並發給新參考文獻。

Grading Schemes: Your score in the course will be based on the following (1) Midterm proposal (10%) (2) Term project and presentation (30%) (Details to be announced) (3) Case or paper presentation (20%) (4) Case report (20%) (5) Class preparation and participation (20%) Case Presentation Case presentation and report may be done in groups of 3 but do not have to be. Please turn in only one copy with all of the names on it. Case report should briefly answer the questions (can be bullet points). The content is what is important. They are due on e3 before the start of the class period. Class Participation: In evaluating class participation, we will consider the following: - Is the participant a good listener? - Are the points that are made relevant to the discussion? - Are they linked to comments of others? - Do the comments show evidence of having completed assigned readings and homework assignments? - Do they move the discussion forward by introducing new aspects or issues to consider, or do they restate points that have already been made? - Do they demonstrate willingness to take risks and test new ideas, or just to play “safe”?

參考書目與相關網站: 1. Burgelman, Robert, Clayton Christensen, and Steven Wheelwright (2018) Strategic Management of Technology and Innovation, 5th edition, McGraw Hill. 2. 陳和全(2012)《產業經濟與策略》,指南書局。 3. Evans, David S. and Richard Schmalensee (2007)《企業觸媒策略》,天下出版社。 4. 王佳煌等,(2002),『當代社會研究法-質化與量化途徑』(台北:學富文化出版);[Neuman, W.L., "Social Research, 3rd Ed., , 2000] 5.古永嘉,(2007),『企業研究方法』(台北:美商麥格羅. 希爾/ 台灣分公司;2007 年 3 月),[D.R. Cooper and P.S. Schindler (2003), Business Research Method, 8e, (The McGraw-Hill Co., Inc.)]。

地點

B302-2

時間

Office hour: Wed., 1-3 pm and/or by appointment

聯絡方式

Email: Diana@nctu.edu.tw Phone: 23812386 ext. 57631