創業管理專題
New Venture Creation and Management Seminar
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 創業管理專題 A703B 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
This course focus on the advanced aspects of management a new venture after its business started with theories, practices, industry analysis, and case study. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. Students are expected to think and behave with creativity and execution capability as successful entrepreneurs by a simulating training approach from this course.
1. Richard Koch, The Star Principle, Piatkus Books, 2008 2. 野中 郁次郎, 勝見 明, ノベーションの本質, 日経BP社, 2004. 3. Gary Hamel, Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life, Harvard Business Press; Revised Edition, 2002 4. Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth, Harvard Business Press, 2003 5. Clayton M. Christensen, Seeing what's next, Harvard Business Press, 2004 6. Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Portfolio Hardcover, 2004 7. Peter F. Drucker, Innovation and Entrepreneurship, Harper Collins Publisher, 1985 8. Amar Bhide et al, Harvard Business Review on Entrepreneurship, Harvard Business School Press, 1999 9. Janet K. Smith, Richard L. Smith, “Entrepreneurial Finance”, John Wiley & Sons, Inc., 2002. 10. Geoffrey A. Moore, Crossing the Chasm, Harper Business, 1991 11. 劉常勇,創業管理的十二堂課,天下遠見出版股份有限公司,2002
The students are required to read assignments per week. During class, students discuss the readings and apply the concepts to practices. The instructor will also guide practice cases to supplement the text readings. The major objective of this course is to develop students’ essential senses of strategy, management skills and mindset of new venture. Late work and unexcused absences can result in the lower grade Course Assistant: KC Lin, 林冠仲 MBA Email: kuanchunglin@gmail.com Cell: 0919-774021
1. Students will work on discrete projects of researches on start-up cases individually as the midterm project. 2. Students will work in teams (typically three or four people) on discrete projects of book study and evaluation report of other teams’ case as the final project. Participation in class (30%); Presentation and discussion (30%); Projects (40%)
- Managing a New Venture
- Special Topics & Case Study
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction Syllabus & Team Building |
| 第 2 週 | Special Topic: Starting the Business-New Venture Creation and Business Model(Briefly Review) |
| 第 3 週 | Special Topic: New Venture Strategy 企業生命週期觀點下的創業管理 |
| 第 4 週 | Special Topic: Funding plan in the new venture -Funding a start-up venture -Funding rapidly growth venture |
| 第 5 週 | Case Study: Vermeer Technologies: A Company is Born (Harvard Business School Case) |
| 第 6 週 | Special Topic: Special Challenges faced by fledgling ventures |
| 第 7 週 | 清明節&兒童節國定假日 |
| 第 8 週 | Special Topic: The imperatives and determinants of growth |
| 第 9 週 | Special Topic: New Venture Marketing Plan 吉星法則 (Midterm) |
| 第 10 週 | Student Presentation & Discussion: Marketing Strategy in a new venture -“Crossing the Chasm”~ Geoffrey A. Moore |
| 第 11 週 | Student Presentation & Discussion: New venture innovation- “The Innovator’s Dilemma” ~Clayton M. Christensen |
| 第 12 週 | Student Presentation & Discussion: New venture Strategy- “The Innovator’s solution” ~Clayton M. Christensen |
| 第 13 週 | Student Presentation & Discussion: New venture Marketing-“Inside the Tornado”~ Geoffrey A. Moore |
| 第 14 週 | Special Topic: R&D plan and IP deployment in a new venture |
| 第 15 週 | Case Study: Zipcare: Refining the Business Model (Harvard Business School Case) |
| 第 16 週 | Special Topic: Challenges of Growth in new venture -Planning for the change - Challenges of growth |
| 第 17 週 | Special Topic: International expansion as growth strategy ; Managing critical events and incidents |
1. Kathleen R. Allen, Launching New Ventures: An Entrepreneurial Approach.5th Edition., New York: Houghton-Mifflin Company Publishing, 2009. 2. Geoffrey A. Moore, Crossing the Chasm, Harper Business Essentials 1991 3. Clayton M. Christensen & Michael E. Raynor, The Innovator’s solution: Creating and Sustaining Successful Growth, Harvard Business School Press, 2003 4. Clayton M. Christensen, Scott D. Anthony & Eric A.Roth, Seeing What’s Next, Harvard Business School Press, 2004