新創事業規劃
Business Development for Start-ups
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 新創事業規劃 MB110 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
*The course schedule may be subject to change.
Assessment: Individual Participation 15 % In-Class Presentation 15 % Assignments 70 % Total 100 %
- Business planning process
- Financing
- Legal issues
- Social entrepreneurship
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review Ch1. The power of entrepreneurship |
| 第 2 週 | Introduction: module overview, technology management (TM) in context - I - Hero |
| 第 3 週 | Introduction: module overview, technology management (TM) in context – II - Hero |
| 第 4 週 | Developing New Technologies: TM processes, intellectual property rights (IPR), valuation - Hero |
| 第 5 週 | Business Model Canvas - Kevin |
| 第 6 週 | Making Money from New Technologies: business models, investment - Hero |
| 第 7 週 | Resources for Bringing Technologies to Market: ‘Make or Buy’ decisions, partnerships - Hero |
| 第 8 週 | HOLIDAY |
| 第 9 週 | Business Plan – Kevin |
| 第 10 週 | Midterm-Group supervision |
| 第 11 週 | Need Statement Development – Diana |
| 第 12 週 | Market Analysis and Financial Statement - Diana |
| 第 13 週 | Financing Entrepreneurial Ventures - Diana |
| 第 14 週 | Raising Money - Diana |
| 第 15 週 | Understanding your market -Lim |
| 第 16 週 | Developing new products -Lim |
| 第 17 週 | Conducting market research -Lim |
| 第 18 週 | Group Presentation |
Entrepreneurship, 3rd, by Bygrave, W. & Zacharakis, A. Wiley, 2014. HBS articles
- 地點
- A705-Prof. Kevin Huang A707-Prof. Sirirat Lim A720-Prof. Hero Lee A523-Prof. Diana Tsai
- 時間
- By appointment
- 聯絡方式
- kevin1003@g2.nctu.edu.tw siriratlim@g2.nctu.edu.tw hero@nctu.edu.tw Diana@nctu.edu.tw