企業成長與併購

Success or failure in business depends critically on the positioning of a company and the management of its resources. This course studies principles of leading organizations, how these organizations create business value and continue to grow within an always evolving global economy, and implications for small and medium enterprises and start-ups. Topics include design thinking for growth, accelerating growth through M&A, macro trend and technology interact and intertwine, business models and pricing, measurement and accountability, creative destruction, the development of new capabilities, and marketing. The course is taught using a combination of lectures, case analysis, journal and book chapter reading, and class discussion.

Grading Schemes: Your score in the course will be based on the following (1) Midterm proposal (10%) (2) Term project and presentation (30%) (Details to be announced) (3) Case or paper presentation (20%) (4) Case report (20%) (5) Class preparation and participation (20%) Case Presentation Case presentation and report may be done in groups of 3 but do not have to be. Please turn in only one copy with all of the names on it. Case report should briefly answer the questions (can be bullet points). The content is what is important. They are due on e3 before the start of the class period. Class Participation: In evaluating class participation, we will consider the following: - Is the participant a good listener? - Are the points that are made relevant to the discussion? - Are they linked to comments of others? - Do the comments show evidence of having completed assigned readings and homework assignments? - Do they move the discussion forward by introducing new aspects or issues to consider, or do they restate points that have already been made? - Do they demonstrate willingness to take risks and test new ideas, or just to play “safe”?

There is no required textbook basically. However, there is a list of references. 1. Burgelman, Robert, Clayton Christensen, and Steven Wheelwright (2018) Strategic Management of Technology and Innovation, 5th edition, McGraw Hill. 2. Brendon Burchard (2018) High Performance Habits. 3. Stephen R. Covey, The 7 Habits of Highly Effective People 4. Gill Robinson Hickman (2016) Leading Organizations: Perspectives for a New Era, 3rd Ed., SAGE Publications, Inc. 5. Scott Keller and Mary Meaney (2017) Leading Organizations: Ten Timeless Truths, Bloombury. 6. Besanko, Dranove, Shanley, Schaffer (2017) Economics of Strategy, 7th ed., John Wiely & Sons. 7. Robert Galford and Regina Fazio Maruca (2006) Your Leadership Legacy, Harvard Business School Press. 8. Christensen C. M., S.D. Anthony, and E.A Roth (2004) Seeing What's Next: Using the Theories of Innovation to Predict Industry Change. Boston: Harvard Business School Publishing, 2004. 9. Harvard Business School and Babson College Cases 10. Online Sources: Stanford – Center for Entrepreneurial Studies, http://www.gsb.stanford.edu/ces/resources 11. Harvard Business Review, http://hbr.org/. 12. NCCU Harvard Case Study Center, http://www.cases.nccu.edu.tw/harvard/tw/00/Help.aspx.

時間

Thursday 12-2pm and by appointment

聯絡方式

Email: Diana@nctu.edu.tw Phone: (03)5712121 ext. 57673 (02) 23812386 ext. 57631