傳播科技法規與政策

課程說明 此門課為新傳播資訊科技的政策分析。學生們將從課堂中學習到基本的媒介經濟學與通訊傳播產業及政策制定相關概念,並練習觀察及思考相關政策的發展與影響, 培養其分析新傳播媒體產業與市場的能力與批判思考的習慣。 具體而言,本學期課程將分成四大部分: 1. 基本傳播科技政策相關理論與概論,2. 傳播科技相關經濟與產業政策探討,3. 娛樂媒體相關政策探討(實況、電子遊戲相關政策),4. 傳播科技相關廣告行銷政策探討(如: 置入性行銷、廣告相關規範等)。課程內容將根據學生興趣進行調整。 Background and objectives Information and Communication Technology (ICT) industries contribute vitally important services for all other sectors of the economy. Without the internet and communications, finance, transportation, health care, energy supply, retailing, and many other services would be severely impeded. Moreover, ICT industries are among the most dynamic high-tech sectors of the economy in many countries, including Taiwan. Given their importance, many aspects of ICT industries are subject to public policies intended to help realize their benefits to the economy and society. Technology, business strategy, and public policy are therefore closely intertwined; one cannot fully understand one without the other. In this course, we will focus on the economics, the organization, and the business challenges faced by firms in these industries, including voice and data services, Internet access, entertainment, search, and apps. We will also address how the basic economics and business conditions of these activities are affected by public policy and how influential players in these industries attempt to change public policy to gain competitive advantages. Specifically, we will discuss some cases in Taiwan to help students familiarize themselves with the ICT policy debates in Taiwan. At the end of the semester, students should: ‧ Have a comprehensive knowledge of the organization of ICT industries in Taiwan ‧ Understand the basic economic structure of these industries and how they relate to management challenges ‧ Have a clear picture of the interaction of technology, economics/business strategy, and public policy ‧ Be familiar with the basic and important ICT policies in Taiwan ‧ Acquire a good understanding of the market environment to which your career will take you

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TBD (將於開學前公布)