創意與創新管理

For many organizations, regardless of their size, age and purpose, the need for ongoing creativity and innovation has become a necessity for achieving and sustaining their competitive advantage. How organizations understand and formulate effective strategy, create and maintain contexts that support strategic action is critical. This course provide students with both theoretical and hands-on understanding of some major concepts, practices, issues facing, and tools used in the management of creativity and innovation. The purpose is to generate a practical approach to the management of creativity and innovation in a firm, especially a start-up company. It emphasizes on practical application of knowledge in solving real-life challenges. This course includes lectures, journal paper discussion, case studies, in-class discussion and exercises, consulting projects, readings, presentations, and report writing.

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The course will use a combination of lectures, class discussions, group exercises, seminars, and presentations. Group exercises and presentations provide a practical opportunity to practice class lecture terminology, apply models and frameworks, and to discuss answers. Students are expected to prepare for each class as outlined by the class schedule. Class Participation 15% Journal paper presentations 10% Creative project - AR map project 25% Creative project - AR map Poster & Presentation 50% Total 100% Class participation (15%) Throughout the semester, students are expected to be prepared to discuss issues relevant to the course and to participate in team exercises. For these exercises, students will be required to be actively involved in class discussion – i.e. making substantive comments, answering questions, and preparing short presentations. Points will be awarded by the instructor based on individual and group participation. Journal Paper Presentations (10%) In this exercise, students are required to read and present a review and critique of journal papers assigned to them. Students must submit a 15 minutes PPT to E3 by the given deadline. Creative Project (75%) Students are required to complete a creative project and present their project findings (an AR project, a poster, and a 15 minutes PPT). Details of the project will be announced in the class on week 6. In this project, students are required to provide fresh, creative solutions to Hsinchu City by using AR technology. These projects aim to give our students invaluable experience of creative problem solving, and the opportunity to apply their knowledge in the real world. Students must complete these projects in groups and submit written reports by the stated deadlines. Students also need to present their solutions to our partner organizations for evaluation, comments, and feedbacks. For each team, the presentation time is 15 minutes only.

● Schilling, M. A. (2010). Strategic Management of Technological Innovation, 3rd edition. McGraw-Hill. ● Tidd, J & Bessant, J. (2010) Managing Innovation: Integrating Technological, market and organizational change, 4th edition. John Wiley & Sons. ● Bruton, G. & White, M. (2011). Strategic Management of Technology and Innovation, 2nd edition. Cengage Learning. ● Betz, F. (2003). Managing technological innovation: competitive advantage from change, 3rd edtion. John Wiley & Sons. ● Pricken, M. (2010). Creative advertising: ideas and techniques from the World's best campaigns. Thames & Hudson. ● Journal papers, cases, and other reading materials.