智慧財產權管理
Intellectual Property Management
| 節 | 週二 |
|---|---|
7 15:30–16:20 | 智慧財產權管理 A722 3 節連堂 |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
This course covers the specific agenda of applying intellectual properties for enhancing competitive advantage in management of technology. The course includes lecture, guest talks, case studies (HBS Cases), field trip, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, unfair competition management, and trade secret, this course will broadly introduce the management issues regarding intellectual property rights. 本課程為中文授課,廣泛介紹智慧財產權在更層面的管理意涵,包含專利、商標、著作權、營業秘密,並綜合討論各種技術保護措施之間的策略選擇。透過案例討論,瞭解企業智慧財產權管理策略,上課方式包含講授、外賓演講、參訪、講座、桌遊、樂高工作坊、及哈佛管理個案討論。
The prerequisites for this course are the general course in the fields of management of technology. 本課程無先修課程要求
Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
- IPR- Concepts & Case Studies
- IP Strategies
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 課程簡介 |
| 第 2 週 | Management of Intellectual Property Rights 智慧財產權管理總論暨樂高工作坊 |
| 第 3 週 | 專利檢索與分析 Patent Search & Analysis |
| 第 4 週 | Training Workshop: Webpat 專利分析進階講座 |
| 第 5 週 | Rethinking 'Science as a Vocation': 100 years of bureaucratization of academic science (10/9 13:20-15:10 A 701) |
| 第 6 週 | Technomart Reflection (9/26-9/28) 創新技術博覽會小組討論 (off-site Group work) |
| 第 7 週 | 跨界創新與工程合約管理實務 Life Cycle Contract Management in Intelligent Solution Business |
| 第 8 週 | 商標法與實務操作 |
| 第 9 週 | 專利技術IPC領域分析工作坊 |
| 第 10 週 | Mid-Term Report 期中報告 創新技術博覽會個案專利技術及智財佈局分析 (選兩個個案) |
| 第 11 週 | Patent & Innovation Network 專利創新網絡工作坊 |
| 第 12 週 | HBS Case : Patent, Trade Secret, or Publication & Lego Workshop 個案討論: 智財管理策略選擇 THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079) 、RADIANT COSMETICS(310003) |
| 第 13 週 | HBS Case: Patenting Deployment & Branding Strategy 個案討論:專利商標與品牌經營 Coca-Cola on Facebook." (511-110)、 Viagra in China (9-910-409) |
| 第 14 週 | 外賓演講 Guest Lecture: Prof Wong Chan Yuan Asian model of development that focuses on electronic and automobile clusters in Southeast Asia (A722 12:10-15:00) |
| 第 15 週 | IP Management Simulation : Tesla & Edison 智財管理模擬工作坊 :特斯拉與愛迪生的專利佈局競爭策略 |
| 第 16 週 | Guest Lecture : Patent Application & IP Management 外賓演講:新創公司智財管理實務 |
| 第 17 週 | Final Report 期末報告 (技術應用領域及市場分析與智財管理策略規劃) |
| 第 18 週 | Conclusion & Celebration 課程回顧 |
謝銘洋.智慧財產權法,2015年9月,元照出版公司出版 張瑞芬,專利分析與智慧財產管理:以資訊技術與知識管理方法為手段,2012年10月,華泰文化 Harvard Business School Cases. Harvard University Press.
- 地點
- Assembly Building A716
- 時間
- By Appointment
- 聯絡方式
- 57517 lbxshc@nctu.edu.tw