新興科技創新智慧財產權管理

Emerging Technology Innovation and Intellectual Property Management

學期

108-1

學分

3 學分

當期課號

5541

永久課號

ITM5229

開課單位

科技管理研究所

授課教師

陳詩欣

校區

光復

類別

選修

上課時間表

節	週二
N 12:20–13:10	新興科技創新智慧財產權管理 A722 3 節連堂
5 13:20–14:10
6 14:20–15:10

* 根據陽明交大上課時間表所列

概述

This course aims to help students to understand recent theoretical frameworks and practical issues in managing innovation and technology commercialization. The course aims to give students a thorough knowledge of where innovation takes place, how to organize it, and how innovation strategy can be used to enhance knowledge transfer, technology commercialization, and entrepreneurship. The course instructor will introduce concepts, issues, literature, and cases in the field of innovation management. This course focuses on the challenges associated with managing an emerging firm's resource capabilities for long-term competitive advantage. The theme of the courses cover methods to innovate, design , assess, and improve technological commercialization for emerging enterprises. This course covers the case studies of applying intellectual properties for enhancing competitive advantage in management of technology. The course includes lecture, guest talks, case studies (HBS Cases), field trip, discussion, and presentations. Through studying the basic concepts, issues, and cases of patent, trademark, copyright, unfair competition management, and trade secret, this course will broadly introduce the management issues regarding intellectual property, technology, and innovation policy.

先修科目

No specific pre-request.

評分方式

Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.

課程大綱

Technological Innovation
IPR- Basic Concept

週次計畫

週次	主題
第 1 週	Introduction
第 2 週	Innovation Management 101 (Pre-semester Screening & Focus Group & Team Building activity)
第 3 週	Technomart Logistic (12:30-13:20) Guest Lecture: Patent Search and Analysis (13:30-15:00)
第 4 週	Paper Discussion (12:30-13:45) 2019. Walsh, JP, Y-N Lee, L Tang. Pathogenic organization in science: Division of labor and retractions. Research Policy 48(2): 444-461. 2014. Walsh, J.P., Huang, H. Local context, academic entrepreneurship and open science: Publication secrecy and commercial activity among Japanese and US scientists. Research Policy 43, 245-260. (Optional reading) Webpat Training (14:00-15:00)
第 5 週	Guest Lecture: Rethinking 'Science as a Vocation': 100 years of bureaucratization of academic science (10/9 13:20-15:10)
第 6 週	Technomart Group Work
第 7 週	Guest Lecture: Contract Management Issue & Practice
第 8 週	Mid-Term Report (Case studies from Techno mart)
第 9 週	Business Model Canvas , Analytical Tools and Innovation Networks Workshops
第 10 週	Guest Lecture: The Emergence of AI Innovation and Technology Policy
第 11 週	HBS Case : Emerging Technology & Entrepreneurship 1. Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers (519087) 2. Living Proof: Are We a Technology Company or a Beauty Company ( 614-013)
第 12 週	HBS Case: IP Management Overview 1. RADIANT COSMETICS(310003) 2. THE LEGO GROUP: PUBLISH OR PROTECT? (9-613-079)
第 13 週	Board Game I : Innovation Policy (European Union)
第 14 週	Guest Lecture: Asian model of development that focuses on electronic and automobile clusters in Southeast Asia (Prof Wong Chan Yuan) A722 (Start from 12:20)
第 15 週	Board Game II : Tesla & Edison - Innovation & Patenting Strategy
第 16 週	HBS Case: Coca-Cola on Facebook (511-110) Guest Lecture: Innovation and IP Management Issues and Practice (13:30-15:00)
第 17 週	Final Project Presentation Focus Group
第 18 週	Conclusion & Celebration & Learning Outcome Evaluation

教科書

Schilling, Melissa A. Strategic management of Technological Innovation. Tata McGraw-Hill Education 龍仕璋等,創新與專利管理:建構研發人員之創新與專利競爭力,2015年,華泰文化 Poltorak, Alexander I. & Lerner, Paul J 2011, Essentials of Intellectual Property: Law, Economics, and Strategy, John Wiley & Sons Inc. United Nations 2011, Intellectual Property Commercialization, United Nations, New York and Geneva Harvard Business School Cases. Harvard University Press.

Office Hours

地點: Assembly Building A716
時間: By Appointment
聯絡方式: 57517 lbxshc@nctu.edu.tw