全球企業管理
Global Business Management
| 節 | 週三 |
|---|---|
A 18:30–19:20 | 全球企業管理 TD 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
The objective of this course is to equip students with a comprehensive framework to formulate strategies in the global marketplace. This course focuses on timely and refreshingly real–world topics and examines some of the world's most critical policy issues through a macroeconomics lens with a practical look at the local and multinational tradeoffs facing economic policymakers. After presenting analytical foundations, modeling tools, and theoretical perspectives, we study the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used to illustrate the basic principles of global business management and strategy.
自編講義在課堂分發、課堂授課及個案邀談。
Grading Schemes: Your score in the course will be based on the following: (1) Class preparation and participation (30%) (2) Group case presentation and paper presentation (40%) (3) Term project presentation and report (30%)
| 週次 | 主題 |
|---|---|
| 第 1 週 | Overview: 1. The Economics of Global Business |
| 第 2 週 | 2. Building Blocks: The Market for Goods and Services and Comparative Statics 3. Growth in the Long Run |
| 第 3 週 | 4. Growth in the Short Run: The Market of Goods and Services |
| 第 4 週 | 5: International Trade Theory |
| 第 5 週 | 6: The Political Economy of International Trade 7: The Political Economy of Foreign Direct Investment |
| 第 6 週 | 8: Regional Economic Integration 9: The Foreign Currency Market and Macroeconomic Repercussions |
| 第 7 週 | 10: The International Monetary System 11: Global Capital Markets |
| 第 8 週 | 12: The Strategy of International Business 13: The Organization of International Business |
| 第 9 週 | 14: Entry Strategy and Strategic Alliances 15. Exchange Rate Regimes |
| 第 10 週 | 16. Global Production, Outsourcing, and Logistics |
| 第 11 週 | 17. Economic Policies in a Globalized World 18. Income Inequality and Economic Policy |
| 第 12 週 | 19. Climate Change, the Environment, and Economic Policy |
| 第 13 週 | Guest Speaker |
| 第 14 週 | 20. National Accounts: GDP, Inflation, Inequality, and Unemployment |
| 第 15 週 | 21. Global Marketing and New Product Development |
| 第 16 週 | 22. The Organization and HRM of International Business 23. Strategy, Business Ventures, and Financial/Accounting Management |
參考書目與相關網站: 1. Rodrigo Zeidan (2019) Economics of Global Business, MIT Press. 2. International Business Online Learning Center Glossary of International Business Chapter Quiz, Outlines, and Slides 3. Harvard Business School and Babson College Cases 4. Online Sources: Stanford – Center for Entrepreneurial Studies (http://www.gsb.stanford.edu/ces/resources)
- 地點
- B443 Taipei Campus
- 時間
- 課堂前後30分鐘 或email約定
- 聯絡方式
- Email: Diana@nctu.edu.tw Phone: (02) 23812386 ext. 57631