企業管理概論:經濟學
Introduction to Business Management: Economics
學期
108-1
學分
2
學分
當期課號
5645
永久課號
MBA5027
開課單位
企業管理碩士學位學程
授課教師
胡均立
校區
光復
類別
選修
上課時間表
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 企業管理概論:經濟學 MB110 2 節連堂 |
6 14:20–15:10 |
* 根據陽明交大上課時間表所列
概述
Course Description This course explores the use of economics as analytical tools for understanding and analyzing business problems and for supporting business decision-making. Objectives/Goals Students in this course shall: Learn how to use economics to think critically about real world issues. Apply economic analysis tools for the areas of marketing, financial and managerial accounting, corporate finance, and applied operations management.
評分方式
Assessment Attendance 30 % Homework 50 % Comprehensive Final Exam 20 % Total 100 %
課程大綱
- Elasticity
- Consumer’s Choice
- Cost and Industry Structure
- Demand and Supply
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | • Course Introduction • What Is Economics, and Why Is It Important? • Microeconomics and Macroeconomics |
| 第 2 週 | • How Individuals Make Choices Based on Their Budget Constraint • The Production Possibilities Frontier and Social Choices |
| 第 3 週 | • Introduction to Demand and Supply |
| 第 4 週 | • Demand, Supply, and Equilibrium in Markets for Goods and Services • Shifts in Demand and Supply for Goods and Services • Homework Assignment #1 |
| 第 5 週 | • Consumer Surplus • Producer Surplus • Social Surplus |
| 第 6 週 | • Application to the Goods Market |
| 第 7 週 | • Application to Foreign Exchange Market • Homework Assignment #2 |
| 第 8 週 | • Demand Elasticity • Demand Elasticity and Pricing • Demand Elasticity and Revenue |
| 第 9 週 | • Application to the Agricultural Product Market • Application to Drug Control • Supply Elasticity • Homework Assignment #3 |
| 第 10 週 | • Choice under Constraints |
| 第 11 週 | • Utility Maximization |
| 第 12 週 | • Short run v. Long run in Economics |
| 第 13 週 | • Total Revenue, Average Revenue, Marginal Revenue |
| 第 14 週 | • Fixed Cost, Variable Cost, Total Cost, Average Cost • Homework Assignment #4 |
| 第 15 週 | • Profit Maximization |
| 第 16 週 | • Perfect Competition |
| 第 17 週 | • Monopoly |
| 第 18 週 | Comprehensive Final Exam |
教科書
Principles of Economics, BC Open Textbooks. Free to download at: https://opentextbc.ca/principlesofeconomics/
Office Hours
- 地點
- MB202
- 時間
- 1 Hour at Noon before the Class
- 聯絡方式
- jinlihu@mail.nctu.edu.tw