大眾媒介與資訊社會
Mass Media and the Information Society
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 大眾媒介與資訊社會 F204 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course is designed to examine the effects of mass media on individuals and society. Mass media research focuses on the discovery of what happens to people who listen to, read, or view media messages, and how these messages affect them. The first part of the course will focus on surveying the evolution of mass media theories and the remainder of the course will focus on various aspects of media influence such as advertising, news, politics, and new technology. At the end of this course, you will be able to: 1. Understand how mass media theories have developed over time 2. Explain how media effects research is conducted 3. Identify examples of theoretical concepts in current media 4. Interpret your own media use in light of mass media theories 5. Apply media effects research to understanding the effects of your media use 6. Critique mass media messages that are presented to you 本課程旨在透過理解、賞析傳播理論及研究,培養學生探討傳播媒介影響社會群體與個體的能力。課程首先追溯傳播理論的發展起源和演進,之後則以各個傳播議題(如:暴力、色情、政治、說服、新傳播科技等)為面向,深入討論傳播媒介和文本影響閱聽眾之效果。藉由本課程的引介,學生將能進一步了解各大眾傳播理論的生成時空背景,學習解讀傳播效果研究的發現與限制,反思個人的傳播媒介使用行為,並懂得批判媒介訊息內容及其產製過程。
This course is taught in English. 本課程使用英語教學。
Syllabus may be updated and revised and will be formally distributed in class on Week 1. 最終版授課大綱將於第1週課堂上公佈。
Class participation 課堂參與: 10% Midterm exam 期中考: 20% Final exam期末考: 20% Chapter reflections 章節讀後心得: 30% Media examples 媒體實例: 20%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Studying communication and mass media: An overview 傳播與媒介研究導論 |
| 第 2 週 | Scientific approach to studying media effects 媒介效果研究與科學 |
| 第 3 週 | Methods of studying media effects 媒介效果研究方法 |
| 第 4 週 | History of media effects research 媒介效果研究歷史 |
| 第 5 週 | Double-Ten Day 國慶日放假 |
| 第 6 週 | Time spent with the media 媒介與閱聽人 |
| 第 7 週 | Effects of media violence 媒體暴力 |
| 第 8 週 | Videogame effects 電子遊戲 |
| 第 9 週 | Midterm exam 期中考 |
| 第 10 週 | Sexual content in the media 性與色情 |
| 第 11 週 | Effects of media stereotypes 媒體中的刻板印象 |
| 第 12 週 | Media that stir emotions 情緒 |
| 第 13 週 | News and political content 新聞與政治 |
| 第 14 週 | Persuasive effects of the media 說服 |
| 第 15 週 | The effects of new media technologies Part 1 新傳播科技 (一) |
| 第 16 週 | The effects of new media technologies Part 2 新傳播科技 (二) |
| 第 17 週 | Wrap-up and prep for the final exam 複習 |
| 第 18 週 | Final exam 期末考 |
Sparks, G. G. (2015). Media effects research: A basic overview (5th ed.). Boston, MA: Cengage Learning.
- 地點
- TBD
- 時間
- Tues 2-4pm, or by appointment. 每週二下午2至4點,或另約時間。
- 聯絡方式
- taiyeewu@g2.nctu.edu.tw