策略管理

Strategic Management

學期

108-2

學分

3 學分

當期課號

5569

永久課號

IBM6157

開課單位

經營管理研究所

授課教師

姜真秀

類別

必修

上課時間表

節	週四
5 13:20–14:10	策略管理 TD 3 節連堂
6 14:20–15:10
7 15:30–16:20

* 根據陽明交大上課時間表所列

概述

This course deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. Objectives/Goals Explore conceptual frameworks and models which will assist you to analyze competitive situation and strategic dilemmas and gain insight into strategic management; Help you acquire practical experience in dealing with strategic issues.

先修科目

None

教學方式

1. Attendance and participation in lectures throughout the course are mandatory. Students are also required to well prepare to comment and raise questions in discussion session of this course. One absence is allowed during the semester without affecting score. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. If a student fails to attend the course less than 2/3 of a semester (at least 12 weeks-attendance required), (s)he will fail the course automatically regardless of scores in other parts. 2. Similar to exercise in the end of the chapter 3. Refer to another document titled “SM-Research Report Guideline” * All the class materials will be uploaded at https://e3new.nctu.edu.tw/login/index.php

評分方式

Attendance & participation 20 % Midterm Exam 25 % Final Exam 25 % Research Report 30 %

課程大綱

Introduction
Analyze industry
Analyze a firm
Challenges

週次計畫

週次	主題
第 1 週	• Course Introduction • Grant ch1: The concept of strategy • Case 0: Madonna
第 2 週	Performance • Grant ch2: Goals, values, and performance • Case 1: Nespresso
第 3 週	Case Discussion • Case 2: Starbucks Corporation, May 2015 Analyzing the industry • Grant ch3: Industry analysis: Fundamentals
第 4 週	Further topics in industry and competitive analysis • Grant ch4 Case Introduction • Case 3(ch3): US Legal Marijuana Industry (Grant 9th)
第 5 週	Case Discussion • Case 3: US Legal Marijuana Industry (Grant 9th) Analysis of the firm • Grant ch5: Analyzing resources and capabilities
第 6 週	The nature and sources of competitive advantage • Grant ch7 Case Introduction • Case 4 (ch5 & 7): Harley-Davidson Inc., May 2015 (Grant 9th) – Group A
第 7 週	Case Discussion • Case 4: Harley-Davidson Inc., May 2015 (Grant 9th) Industry evolution and strategic change • Grant ch8
第 8 週	Technology-based industries and the management of innovation • Grant, ch9 Case Introduction • Case 5 (ch9) : Video Game Console Industry in 2015 (Grant 9th) – Group B
第 9 週	• Workshop: Research paper
第 10 週	Case Discussion • Case 5: Video Game Console Industry in 2015 (Grant 9th) Competitive advantage in mature industries • Grant, ch10
第 11 週	Business Strategy Game ( https://www.mbacrystalball.com/business-strategy-game) • Earn more than or equal to $ 5 million operating profit by the end of the game (1 year) Case Introduction • Case 6 (ch10): New York Times: The Search for a New Business Model (Grant 9th)
第 12 週	Case Discussion • Case 6: New York Times: The Search for a New Business Model (Grant 9th) Vertical integration and the scope of the firm • Grant, ch11
第 13 週	Global strategies and the multinational corporation • Grant, ch12 Case Introduction • Case 7 (ch12): Haier Group: Internationalization Strategy (Grant 9th)
第 14 週	Case Discussion • Case 7: Haier Group: Internationalization Strategy (Grant 9th) Diversification strategy • Grant, ch13
第 15 週	Implementing corporate strategy • Grant, ch14 Case Introduction • Case 8 (ch13) : The Virgin Group in 2015
第 16 週	Case Discussion • Case 8 : The Virgin Group in 2015 External Growth Strategies: Mergers, Acquisitions, and Alliances • Grant, ch15
第 17 週	Case Introduction & Discussion • Case 9 (ch15): Bank of America’s Acquisition of Merrill Lynch
第 18 週	Current trends in strategic management

教科書

O Harvard Business Review Articles & Grant (9th) cases O Main Textbook: Contemporary Strategy Analysis by Grant, 9th, Wiley

Office Hours

地點: Hsinchu: Assembly Building I, Room 711 Or Taipei Campus
時間: By appointment
聯絡方式: jinsu.kang@g2.nctu.edu.tw