策略管理
Strategic Management
學期
108-2
學分
3
學分
當期課號
5652
永久課號
IBM6157
開課單位
管理學院碩士在職專班-經管組
授課教師
唐瓔璋
類別
必修
上課時間表
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TD 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
概述
策略管理是一門理論與實務兼具的課程,本課程將循此方向帶領同學們認識並學習策略管理的基本知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於策略管理屬於MBA課程中的關門課,因此老師將預設每位同學都具備各功能領域的基本常識。同學在課堂上要積極主動,並且讓你自己被其它同學認識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。
評分方式
1. Team discussion and case summaries (小組書面報告, 7 cases) 60% 2. Case presentation (小組簡報, 1 cases) 20% 3. Final Exam (open book) 20%
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | • Course Introduction • What is strategy, Grant ch1 • Case 0: Madonna |
| 第 2 週 | What is strategy? • Grant ch1&2 Case 1: Nespresso Analyzing the industry • Grant ch3 • Case 2: US Legal Marijuana Industry from Grant |
| 第 3 週 | 1. Product Team Cialis: Getting Ready to Market (#1, 3) |
| 第 4 週 | 2. ZARA: Fast Fashion (#2, 11) |
| 第 5 週 | Further topics in industry and competitive analysis • Grant ch4 • Case 3: US Airline Industry in 2015 from Grant |
| 第 6 週 | Analysis of the firm • Grant ch5 • Case 4: Walmart in 2015 from Grant Choosing a strategic position • W. Chan Kim and Renee Mauborgne. “Creating New Market Space”. Harvard Business Review. 2004. • Lofair Airline Industry |
| 第 7 週 | Analyzing the firm’s resources (resource and capability based approach) • C.K. Prahalad and Gary Hamel. “The core competence of the corporation”. Harvard Business Review. 1990. • Cynthia Montgomery: Note on the Analysis of Resources (HBS Note) • Markides, Chapter 5 (read) • Case 5: Cconma.com in South Korea: An innovative e-commerce platform |
| 第 8 週 | 3. Global Wine War 2015: New World Versus Old (#3, 4) |
| 第 9 週 | 4. Samsung Electronics Co.: Global Marketing Operations (#5, 11) |
| 第 10 週 | 5. Intel Corp.--1968-2003 (#6) |
| 第 11 週 | Analysis of competitive advantages • Grant, ch7 • Case 6: Chipotle Mexican Grill, Inc.: Disrupting the Fast-food Business from Grant Workshop: Lofare Airlines simulation (or equivalent) Business strategies in different industry contexts • Grant, ch8 Tarun Khana, Jaeyoung Song, and Kyongmook Lee. “The paradox of Samsung’s rise”. Harvard Business Review. 2011.Business strategies in different industry contexts |
| 第 12 週 | • Grant, ch9 Case 7: Tesla Motors from Grant Business strategies in different industry contexts • Grant, ch10, ch11 • Case 8: Video Game Console Industry in 2015 from Grant Corporate strategy |
| 第 13 週 | 6. HTC Corp. in 2012 (#7, 8) |
| 第 14 週 | 7. Flextronics International, Ltd. (#9, 10) |
| 第 15 週 | 8. Alibaba Goes Public (#12, 13, 14) |
| 第 16 週 | • Grant, ch13 Case 9: Hier Group from Grant Corporate strategy • Grant, ch14/15 Case 10: Google Is Now Alphabet from Grant Strategy-Making in times of change • Joseph L Bower and Clayton M. Christensen, Disruptive Technology: Catching the Wave, Harvard Business Review, January-February 1995. • Adrian J. Slywotzky, The Profit Zone, HBS Press 1995, Chapter 1. |
| 第 17 週 | Final Exam |
教科書
1.Robert M. Grant, Contemporary Strategy Analysis, 8th ed. (華泰文化,2013) 2.Harvard Business School Online Cases, Harvard Business Publishing 3.Strategic Management Classics (經典讀選)
Office Hours
- 地點
- 教授研究室
- 時間
- 每週二下午14:00-17:00 By appointment
- 聯絡方式
- etang@mail.nctu.edu.tw jinsu.kang@g2.nctu.edu.tw