傳播科技產業研究

This course adopts media economics to understand media as economic institutions. Media economists believe that economic and financial concerns are central to understanding communication systems and organizations, and how public policies regarding communications are formed. This course is to analyze the economic parameters of media industries, particularly the new media. This semester will also introduce how social media is evolving as an industry by considering the history, development, and theoretical orientations used to understand social media.

No economics courses are required.

e3教學平台

‧Report on readings 40% ‧Leading discussion 20% ‧Final project 40%

. Selected book chapters will be made available at the NCTU . Library’s 4F copy store. Journal articles are free for download via NCTU Library’s database Communication & Mass Media Complete. . If you are interested, additional texts of the course include: 1. Hoskins, C., McFadyen, S., & Finn, A. (2004). Media economics: Applying economics to new and traditional media. Thousand Oaks, CA: Sage Publications. 2. Albarran, A. (Eds.). (2013). The social media industries. New York: Routledge. 3. Keung, L., Picard, R. G., & Towse, R. (Eds.). (2008). The Internet and the mass media. London: Sage.

地點

Office: HK231

時間

Office hours: Fri. 2:00 p.m. – 4:00 p.m. or by appointment

聯絡方式

Phone: 03-571-2121 ext. 58712 Email: soniahuang@mail.nctu.edu.tw