科技行銷

Technology Marketing

學期

109-1

學分

3 學分

當期課號

4019

永久課號

IMS2322

開課單位

管理科學系

授課教師

張力元

校區

光復

類別

選修

上課時間表

節	週四
5 13:20–14:10	科技行銷 M105 3 節連堂
6 14:20–15:10
7 15:30–16:20

* 根據陽明交大上課時間表所列

概述

This course will focus on the development and management of marketing programs for technology products and services. The course will study how to build local and international channels of distribution, develop new technology products, and create value in the international marketplace.

先修科目

▇Undergraduate marketing if an undergraduate ▇No pre-course requirements for graduate students

教學方式

Business cases, industry visitors, and field work related to technology firms

評分方式

1. Homework and Assignments: The students are required to read all assignments. During class, students discuss the assigned readings in terms of industrial applications. The instructor will use guest lecturers and one field case report to supplement the text readings. 2. Exams and Quizzes: 40% mid-term exam. 3. Evaluation and Grading Policy: Students are graded for participation in class (20%) and for a research project (40%).

課程大綱

First Half Semester
Second Half Semester

週次計畫

週次	主題
第 1 週	Course Introduction and Outline
第 2 週	Strategic and Corporate Culture in High Tech Firms
第 3 週	Holiday
第 4 週	Relationship Marketing: Partnerships and Alliances
第 5 週	Market Orientation and R&D
第 6 週	Case Task 1: Defining a Research Problem
第 7 週	Case Task 2: Research Problem Status Report
第 8 週	Midterm (Chapters 1-6)
第 9 週	Understanding High Tech Businesses
第 10 週	Product Development and Management Issues, High Tech Customers
第 11 週	Case review
第 12 週	Distribution Channels and Supply Chain Management for High Tech Firms
第 13 週	Pricing Considerations in High Tech Firms
第 14 週	Submit/email and present research final presentations in class online (PPTs)
第 15 週	Presentation 2
第 16 週	New year's EVE will have no class.
第 17 週	Email/submit final papers
第 18 週	Final Exam (Ben Q Case hard copy and final report + PPT hard copy)

教科書

Mohr, J., Sengupta, J., and Slater, S., Marketing of High Technology Products and Innovations, 3rd Edition, Pearson International Edition, Hwa Tai Publishing, Taipei.

Office Hours

地點: Management Science Building 1, Third Floor
時間: By appointment or casually 30 minutes before class
聯絡方式: trappey@faculty.nctu.edu.tw NCTU Office: +886-3-5727686