創新與技術移轉
Innovation and Technology Transfer
| 節 | 週二 |
|---|---|
3 10:10–11:00 | 創新與技術移轉 M301 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
Strategic management is concerned with managing the competitive position (including the general environment, industry and market structure, and organizational strengths and weaknesses) and long-term development of the business enterprise. This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theory and practice in general management. The course will lead students into two main areas which must be analyzed in order to formulate and implement a well-conceived strategy: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities). Some of the key topics covered include: (1) exploring why and how good strategic management increases business performance, (2) the application of a set of analytical frameworks, (3) analyzing the reasons for the success and failure of a firm, and (4) the methods of developing an effective competitive strategy and executing it competently. The teaching materials include lectures, case analyses, and independent readings.
This is a senior year subject. Students need to have completed functional courses (e.g., accounting, economics, finance, marketing, organizational behavior, and statistics).
1學期作業 Group case studies*2 2.考試狀況 Mid-term exam Final exam 3.評量方法 Mid-term exam 22.5% Final exam 22.5% Group presentations 40% Class participation 15%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction - Introducing what a firm’s strategy is and the elements of successful strategies - The general frameworks of strategic management analysis - Strategic goals Reading materials: Chapter 1 and 2 |
| 第 2 週 | Model for external analysis - Analytical framework - Porter's five forces model Reading materials: Chapter 3 (up to page 73) |
| 第 3 週 | Model for external analysis (Cont.) - The application of Porter's five forces model - The criteria for drawing industry boundaries - Identifying key success factors Reading materials: Chapter 3 (from page 73) and Chapter 4 (but the contribution of game theory is not required) In-class case: To be decided Assigned case: To Be Decided |
| 第 4 週 | Model for internal analysis - Identifying and evaluating a firm’s resources and capabilities - Developing key resources and capabilities. Reading materials: Chapter 5 |
| 第 5 週 | Case discussion |
| 第 6 週 | Competitive advantages and competitive strategy - Identifying competitive advantages - How do they emerge? Reading materials: Chapter 7 (only page 170 to 177) Chapter 8 (only page 224 to 239) |
| 第 7 週 | Competitive advantages and competitive strategy (Cont.) - Cost-based competitive strategies Reading materials: Chapter 7 Chapter 9 In-class case: To Be Decided |
| 第 8 週 | Competitive advantages and competitive strategy (Cont.) - Analyzing critically the fundamental competitive strategies Reading materials: Chapter 10 Assigned case: To Be Decided |
| 第 9 週 | Mid-term exam |
| 第 10 週 | Corporate strategy - Vertical integration Reading materials: Chapter 11 |
| 第 11 週 | Case Discussion |
| 第 12 週 | In-class case: To Be Decided |
| 第 13 週 | Global Strategy - The trade-offs involved in different international entry modes - Sources of national advantages - Types of international strategies Reading materials: Chapter 12 Assigned case: To Be Decided |
| 第 14 週 | Global Strategy (Cont.) - Managing the corporate portfolio and a multinational company - Managing changes in a multinational company Reading materials: Chapter 14 |
| 第 15 週 | Case Discussion |
| 第 16 週 | M&A and strategic alliances - Identifying the reasons for the success and failure of M&A in value creation - Types of alliances - Why an alliance or an acquisition may be preferable in a particular situation |
| 第 17 週 | In-class case: To Be Decided |
| 第 18 週 | Final Exam |
Ireland, Hoskisson, & Titt (2013), The Management of Strategy Concepts (5e) (滄海書局)
- 地點
- M208
- 時間
- Thursday 11:00~12:00 (book in advance)
- 聯絡方式
- cyhwang@nctu.edu.tw