創新與網路創業
Innovation and Internet Entrepreneurship
學期
109-1
學分
3
學分
當期課號
5568
永久課號
ITM5160
開課單位
科技管理研究所
授課教師
黃仕斌
校區
光復
類別
選修
上課時間表
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 創新與網路創業 A701 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
概述
This course seeks to understand how opportunities to create something new arise and are discovered or created by specific persons who then use various means to exploit or develop them, thus producing a wide range of effects. This course will focus specifically on new venture creation on the internet.
先修科目
N/A
評分方式
1. 1.Business plan competition 1 (Group):25% 2. 2.Business plan competition 2 (Group):25% 3. 3.Final exam:25% 4. 4.Attendance/participation:25%
課程大綱
- ENTREPRENEURSHIP OPPORTUNITIES
- STRATEGIES FOR ENTREPRENEURS
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | COURSE INTRODUCTION |
| 第 2 週 | ENTREPRENEURSHIP OPPORTUNITIES |
| 第 3 週 | BUSINESS CONCEPT INNOVATION |
| 第 4 週 | STRATEGY AND THE MANAGEMENT OF TECHNOLOGY INNOVATION |
| 第 5 週 | INNOVATION: PLANNING AND IMPLEMENTATION |
| 第 6 週 | WHAT ENTREPRENEURS NEED TO KNOW BEFORE THEY START: ACQUIRING AND INTERPERETING INFORMATION ABOUT MARKETS, COMPETITORS, AND GOVERNMENT |
| 第 7 週 | ASSEMBLING THE TEAM: ACQUIRING AND UTILIZING ESSENTIAL HUMAN CAPITAL |
| 第 8 週 | FINANCIAL R4ESOURCES FOR NEW VENTURES: HOW TO GET THEM, HOW TO MANAGE THEM |
| 第 9 週 | WRITING AN EFFECTIVE BUSINESS PLAN: BUILDING A ROADMAP TO SUCCESS |
| 第 10 週 | BUSINESS PLAN COMPETITION 1 |
| 第 11 週 | MARKETING IN A NEW VENTURE |
| 第 12 週 | STRATEGY: PLANNING FOR COMPETITIVE ADVANTAGE |
| 第 13 週 | PREPARING FOR AND ATTAINING GROWTH: STRATEGIES FOR BUILDING LASTING SUCCESS |
| 第 14 週 | MANAGING NEW VENTURES FOR GROWTH |
| 第 15 週 | CASE STUDY: EBAY |
| 第 16 週 | CASE STUDY: AMAZON |
| 第 17 週 | CASE STUDY: TAOBAO |
| 第 18 週 | FINAL EXAM |
教科書
1 Baron, R. & Shane, S. Entrepreneurship: a process perspective Thomson 2008 2 White, M. & Bruton, G. The management of technology and innovation: a strategic approach Thomson 2007
Office Hours
- 地點
- 705
- 聯絡方式
- ext. 57524