科技產業分析
Science & Technology Industry Analysis
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 科技產業分析 TD 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
我國高科技產業蓬勃發展對台灣經濟發展的貢獻有目共睹,高科技產業發展的確是支撐台灣經濟的重要骨幹,特別是1987年以來,我國產業結構快速改變,高科技產業的快速發展,不僅填補傳統產業外移之空隙,亦有利於確保出口競爭優勢,並帶動產品附加價值的提升。近年來更隨著國內研發能量與技術能力的提昇,高科技產業產值不斷昇高,佔國內生產毛額比例亦日益增加。台灣高科技業已從早期的單純代工模式(OEM),走向設計代工(ODM)或更進一步發展自有品牌。發展方向也從早期PC、IC至光電產業、兩兆雙星產業,乃至於BIOICT、生物科技產業,許多產品更在國際舞台上佔有一席之地。 本課程的設計藉由分析當前台灣高科技產業的競爭策略、垂直整合與垂直分工體系、科技行銷策略分析模式、科技發明與創新、服務創新模式與設計、經營模式、行銷、財務、創業過程、創投資金、驅動企業轉型與成長的BIOICT等。除了授課外,並以多家科技公司之個案作為分析與研討之對象。 The objectives of this course is for students to 1. Understand the themes in the interdisciplinary studies of economics, IO, strategic management, innovation management. Through the lens of strategic management, technology management and industrial organization, students will learn to think systematically and strategically about achieving competitive advantage. 2. Examine the role of technology and innovation in shaping corporate strategy for competitive dynamics in a global environment. 3. Additional empirical studies are provided to explore how Asian resourceful firms compete against their counterparts in the global market. 4. Be well equipped to do research in this area. The course is taught using a combination of lectures, case analysis, journal and book chapter reading, and class discussion.
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Grading Schemes: Your score in the course will be based on the following: (1) Class preparation and participation (30%) (2) Group case report (30%) (3) Term project presentation and report (40%)
- Industry Analysis
- Case Studies of Asian companies
- Case Studies of US companies
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course-setup |
| 第 2 週 | Taiwan high technology industries and development strategy Vertical disintegration and supply chain HBR study : Apple supply chain |
| 第 3 週 | Industry and organizational context HBR Case: Silicon Valley Ventures |
| 第 4 週 | Taiwan BioICT and digital health (E-health) HBR Case: GE |
| 第 5 週 | Industry analysis framework Micro-econometrics overview |
| 第 6 週 | Technological Innovation Challenges HBR Case: Qualcomm Inc. |
| 第 7 週 | M&A Strategy Internal and external sources of technology Case: Foxconn acquiring SHARP to move up the value chain |
| 第 8 週 | Building competency/capabilities through new product management HBR Case: HTC/Eten |
| 第 9 週 | Marketing via the Web & High-Tech Marketing HBS Case: Amazon, Apple, Facebook, Google 2018 |
| 第 10 週 | Venture capital planning and strategy Speaker |
| 第 11 週 | Sustainable Strategy HBR Case study: Toyata New Business Model |
| 第 12 週 | Competitive Interaction: Competition, Collaboration, Coopetition |
| 第 13 週 | From hardware to SaaS vendor HBS case : Apple Inc + apple's future |
| 第 14 週 | Technology commercialization strategies HBR Case: NanoGene Technologies, Inc. |
| 第 15 週 | Constant reinventing core business HBS case: Amazon, 2019 |
| 第 16 週 | From Game theory to Competitive Strategy |
| 第 17 週 | Group Meeting |
| 第 18 週 | Final Presentation |
參考書目與相關網站: 1. White and Burton (2020) The Management of Technology and Innovation, 3rd ed.. 2. Khosrow-Pour, Mehdi (2020) Disruptive Technology: Concepts, Methodoloties, Tools, and Applications, IGI Global. 3. Burgelman, Robert, Clayton Christensen, and Steven Wheelwright (2018) Strategic Management of Technology and Innovation, 5th edition, McGraw Hill. 4. Evans, David S. and Richard Schmalensee《企業觸媒策略》,天下文化 5. 賈伯斯傳 (天下文化) 作者:華特.艾薩克森。原文作者:Walter Isaacson 譯者:廖月娟、姜雪影、謝凱蒂,天下文化,2011/10/24 6. 人工智慧來了,李開復, 王詠剛,天下文化,2017/04/28 7. 點矽成金,何明雄,美國洛杉磯世界日報 8. Norsworthy, J.R. and Diana H. Tsai (1998) Macroeconomic Policy as Implicit Industrial Policy: Its Industry and Enterprise Effects, Boston/Dordrecht/London: Kluwer Academic Publishers. 9. Harvard Business Review (可自行登錄,含哈佛個案摘要檢索): http://hbr.org/. 10. 政治大學商學院哈佛個案發行中心: http://www.cases.nccu.edu.tw/harvard/tw/00/Help.aspx
- 地點
- 綜合一館523
- 時間
- 30 minutes before or after class or by appointment
- 聯絡方式
- Email: Diana@nctu.edu.tw Phone: (03) 5712121 x57673