創業與籌資
Entrepreneuship and New Venture Funding
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 創業與籌資 A308 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Overview: This course focuses on the fundamental and advanced aspects of management of high-tech start-up with theories, practices, industry analyses, and case studies. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of start up a high-tech business. Students are expected to think and behave with creativity and execution capability as successful entrepreneurs after the trainings from this course.
The students are required to read assignments per week. During class, students discuss the readings and apply the concepts to practices. The instructor will also guide practice cases to supplement the text readings. The major objective of this course is to develop students’ essential senses of entrepreneurship, business startup and venture capital. Late work and unexcused absences can result in the lower grade.
Participation in class (30%); Presentation and discussion (30%); Projects (40%) Projects: 1. Students will work on discrete projects of researches on start-up cases individually as the midterm project. 2. Students will work in teams (typically three or four people) on discrete projects of business plan and evaluation report of other teams’ business plans as the final project.
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction Syllabus & Team Building |
| 第 2 週 | Chapter 1: The Global Entrepreneurial Revolution for a Flatter World |
| 第 3 週 | Chapter 2: The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy |
| 第 4 週 | Chapter 3: The Entrepreneurial Process |
| 第 5 週 | Chapter 4: Clean Commerce Is an Opportunity Sea Change Chapter 5: The Opportunity: Creating, Shaping, Recognizing, Seizing Chapter 6: Screening Venture Opportunities |
| 第 6 週 | Chapter 7: Opportunities for Social Entrepreneurship Chapter 8: The Business Plan |
| 第 7 週 | Chapter 9: The Entrepreneurial Leader and the Team Chapter 10:Ethical Decision Making and the Entrepreneur |
| 第 8 週 | Chapter 11: Resource Requirements Chapter 12: Franchising |
| 第 9 週 | Midterm |
| 第 10 週 | Chapter 13: Entrepreneurial Finance Chapter 14: Obtaining Venture and Growth Capital |
| 第 11 週 | Chapter 15: The Deal: Valuation, Structure, and Negotiation Chapter 16: Obtaining Debt Capital |
| 第 12 週 | Chapter 17: Leading Rapid Growth, Crises, and Recovery |
| 第 13 週 | Chapter 18: The Family as Enterprise Chapter 19: The Harvest and Beyond |
| 第 14 週 | Special Topic |
| 第 15 週 | Venture Capital I |
| 第 16 週 | Venture Capital II |
| 第 17 週 | Final Presentation of Business Plan (MOT Innovation Works) |
| 第 18 週 | Final Presentation of Business Plan (MOT Innovation Works) |
Readings: 1. Richard Koch, The Star Principle, Piatkus Books, 2008 2. 野中 郁次郎, 勝見 明, ノベーションの本質, 日経BP社, 2004. 3. Gary Hamel, Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life, Harvard Business Press; Revised Edition, 2002 4. Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth, Harvard Business Press, 2003 5. Clayton M. Christensen, Seeing what's next, Harvard Business Press, 2004 References: 1. Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Portfolio Hardcover, 2004 2. Peter F. Drucker, Innovation and Entrepreneurship, Harper Collins Publisher, 1985 3. Amar Bhide et al, Harvard Business Review on Entrepreneurship, Harvard Business School Press, 1999 4. Janet K. Smith, Richard L. Smith, “Entrepreneurial Finance”, John Wiley & Sons, Inc., 2002. 5. Geoffrey A. Moore, Crossing the Chasm, Harper Business, 1991 6. 劉常勇,創業管理的十二堂課,天下遠見出版股份有限公司,2002