傳播與認知心理學
Communication and Cognitive Psychology
學期
109-1
學分
3
學分
當期課號
5814
永久課號
ICT5386
開課單位
傳播研究所
授課教師
羅仕宇
類別
選修
上課時間表
| 節 | 週二 |
|---|---|
2 09:00–09:50 | 傳播與認知心理學 F204 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
概述
本課程分為兩部分:2/3的課程內容為認知心理學的研究方法與理論, 1/3的內容為認知心理學在傳播或教育上的應用。
教學方式
教學方法 每週三小時,兩小時Lecture,一小時課堂兩位參與者報告 配合事項 課堂中請勿使用筆記型電腦或手機
評分方式
期中考 (25%) 期末考 (25%) 課堂參與 (20%):包括課堂報告,參與程度與隨堂作業。 修課成果 (30%, 2~4人一組) 1. 研究計畫書:包含文獻回顧,研究方法,分析方法與預期結果。學期末必須將其投稿成為registered report。 2. 小論文:以上的研究計畫書加上資料與討論 3. 多媒體作品:選擇一個認知心理學的主題製作出一個影音作品。
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介,行為科學研究法簡介 主要教材: Chapter 1 |
| 第 2 週 | 認知神經科學 主要教材: Chapter 2 |
| 第 3 週 | 知覺 主要教材: Chapter 3 Oral presentations: (亭安) Antinori, A., Carter, O. L., & Smillie, L. D. (2017). Seeing it both ways: Openness to experience and binocular rivalry suppression. Journal of Research in Personality, 68, 15-22. (可柔) Shaouf, A., Lü, K., & Li, X. (2016). The effect of web advertising visual design on online purchase intention: An examination across gender. Computers in Human Behavior, 60, 622-634. |
| 第 4 週 | 注意力 主要教材:Chapter 4 Oral presentations: (均澤)Wang, Q., Yang, S., Liu, M., Cao, Z., & Ma, Q. (2014). An eye-tracking study of website complexity from cognitive load perspective. Decision support systems, 62, 1-10. (懷寬)Ho, C., & Spence, C. (2006). Verbal interface design: Do verbal directional cues automatically orient visual spatial attention?. Computers in Human Behavior, 22(4), 733-748. |
| 第 5 週 | 短期記憶 主要教材:Chapter 5 Oral presentations: (國暉)Toril, P., Reales, J. M., Mayas, J., & Ballesteros, S. (2016). Video game training enhances visuospatial working memory and episodic memory in older adults. Frontiers in human neuroscience, 10, 206. (詩茗)Sala, G., & Gobet, F. (2017). Does far transfer exist? Negative evidence from chess, music, and working memory training. Current directions in psychological science, 26(6), 515-520. |
| 第 6 週 | 短期記憶 主要教材:Chapter 5 Oral presentations: (靜雯)Herz, M., & Brunk, K. H. (2017). Conceptual advances in consumers’ semantic and episodic brand memories: A mixed methods exploration. Psychology & Marketing, 34(1), 70-91. (承遠)Ratnayake, N., Broderick, A. J., & Mitchell, R. L. (2010). A neurocognitive approach to brand memory. Journal of Marketing Management, 26(13-14), 1295-1318. |
| 第 7 週 | 長期記憶(一): 分類 主要教材: Chapter 6 Oral presentations: (思翰)Lo, S. Y., King, J. T., & Lin, C. T. (2020). How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study. Frontiers in Psychology, 11, 1580. (嬿阡)Tamir, D. I., Templeton, E. M., Ward, A. F., & Zaki, J. (2018). Media usage diminishes memory for experiences. Journal of Experimental Social Psychology, 76, 161-168. |
| 第 8 週 | 長期記憶(二):記憶的鞏固與再鞏固 主要教材: Chapter 7 Oral presentations: (徐暢)Weisbuch, M., & Mackie, D. (2009). False fame, perceptual clarity, or persuasion? Flexible fluency attribution in spokesperson familiarity effects. Journal of Consumer Psychology, 19(1), 62-72. (佳靜)Griffin, N. R., Fleck, C. R., Uitvlugt, M. G., Ravizza, S. M., & Fenn, K. M. (2017). The tweeter matters: Factors that affect false memory from Twitter. Computers in Human Behavior, 77, 63-68. |
| 第 9 週 | 期中考 *決定好分組名單 |
| 第 10 週 | 日常生活的記憶 主要教材: Chapter 8 *決定好分組題目 Oral presentations: (捷宇) Greene, C., & Murphy, G. (2020). Can fake news really change behaviour? Evidence from a study of COVID-19 misinformation.(psyarxiv.com) (天昂) Wilson, B. M., Mickes, L., Stolarz-Fantino, S., Evrard, M., & Fantino, E. (2015). Increased false-memory susceptibility after mindfulness meditation. Psychological Science, 26(10), 1567-1573. |
| 第 11 週 | 知識 主要教材:Chapter 9 (蘇婷) Lavie, T., Oron-Gilad, T., & Meyer, J. (2011). Aesthetics and usability of in-vehicle navigation displays. International Journal of Human-Computer Studies, 69(1-2), 80-99. (占瀟) Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity. Journal of Business Research, 80, 210-217. |
| 第 12 週 | 心像 主要教材: Chapter 10 Ha, S., Huang, R., & Park, J. S. (2019). Persuasive brand messages in social media: A mental imagery processing perspective. Journal of Retailing and Consumer Services, 48, 41-49. Park, M., & Yoo, J. (2020). Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective. Journal of Retailing and Consumer Services, 52, 101912. |
| 第 13 週 | 語言 主要教材: Chapter 11 (芝瑄)Albarracín, D., Kumkale, G. T., & Poyner-Del Vento, P. (2017). How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal. Journal of Experimental Social Psychology, 68, 171-180. Thibodeau, P. H., Hendricks, R. K., & Boroditsky, L. (2017). How linguistic metaphor scaffolds reasoning. Trends in cognitive sciences, 21(11), 852-863. |
| 第 14 週 | 問題解決 主要教材:Chapter 12 Shute, V. J., Ventura, M., & Ke, F. (2015). The power of play: The effects of Portal 2 and Lumosity on cognitive and noncognitive skills. Computers & education, 80, 58-67. (沈夏) Weatherford, D. R., Esparza, L. V., Tedder, L. J., & Smith, O. K. (2020). Using a Fork as a Hairbrush: Investigating Dual Routes to Release from Functional Fixedness. The Journal of Creative Behavior. |
| 第 15 週 | 決策與推理 主要教材:Chapter 13 Haynes, G. A. (2009). Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction. Psychology & Marketing, 26(3), 204-212. (培華) Hong, J. W., Choi, S., & Williams, D. (2020). Sexist AI: An Experiment Integrating CASA and ELM. International Journal of Human–Computer Interaction, 1-14. |
| 第 16 週 | 期末考 |
| 第 17 週 | (彈性補充教學)(多媒體組別繳交計畫書) |
| 第 18 週 | (彈性補充教學)(期末報告1/24前繳交) |
教科書
Cognitive Psychology: Connecting Mind, Research, And Everyday Experience 5th Edition (ISBN 978-9814834742)
Office Hours
- 地點
- 人社二館314室
- 時間
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- 聯絡方式
- shihyulo@nctu.edu.tw