客家與說服傳播

Overview As a communicator, you face many challenges of persuasion: How should you advertise your ideas and/or products? This course will introduce you to the core concepts of persuasion, with special care to the issue of Hakka culture. You will first develop a basic understanding of the key theories and empirical findings on this topic. Then, you will learn how to use persuasion techniques to nudge people to agree with you and do what you want them to do. Finally, you will get opportunities to practice and apply the acquired knowledge in group projects. Learning Objectives At the end of this course, you should be able to: 1. Identify and describe the concepts of persuasion and influence; 2. Analyze problems of persuasion and influence and critically assess existing solutions; 3. Apply concepts of persuasion and influence to real-world problems

None. However, if you have taken "persuasive communication" before, I would recommend that you don't take this course. 本課無先修科目或先備能力要求。但若你/妳曾修過「說服傳播」,不建議再選修此課。

1. Class participation (10%) 2. Discussion leader (10%) 3. Midterm exam (30%) 4. Final project (50%)

Gass, R. H., & Seiter, J. S. (2018). Persuasion, social influence, and compliance gaining (6th edition). New York: Routledge. Please note that there may be additional readings, which will be available on e3.

地點

HK219B

時間

Monday 12-1 pm or by appointment

聯絡方式

Email: uping09@gmail.com