永續消費與全球永續發展

Sustainable Consumption And Global Sustainable Development

學期

109-2

學分

3 學分

當期課號

5494

永久課號

IMS2355

開課單位

管理科學系

授課教師

欒紀成

校區

光復

類別

選修

上課時間表

節	週三
5 13:20–14:10	永續消費與全球永續發展 M104 3 節連堂
6 14:20–15:10
7 15:30–16:20

* 根據陽明交大上課時間表所列

概述

隨著永續發展的概念愈來愈受到重視,這樣的概念運用到消費者行為就叫做永續消費。本堂課藉由探討頂尖期刊在永續消費議題上的研究來了解永續產品與利社會產品的行銷意涵,並進而培養同學對研究上的邏輯思維與批判性思考能力。

教學方式

可利用本校圖書館電子資料庫搜尋期刊全文

評分方式

(1) 口頭與書面報告 (60%) (2) 平常分數 (出席率、互動表現等40%)

課程大綱

永續消費相關報告
專題討論

週次計畫

週次	主題
第 1 週	Introduction
第 2 週	Prosocial Behavior Duclos, R., & Barasch, A. (2014). Prosocial behaviour in intergroup relations: How donor self-construal and recipient group-membership shape generosity. Journal of Consumer Research, 41(1), 93–108.
第 3 週	Environmentally-Friendly Behavior I Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336-354.
第 4 週	Environmentally-Friendly Behavior II Edinger‐Schons, L. M., Sipilä, J., Sen, S., Mende, G., & Wieseke, J. (2018). Are two reasons better than one? The role of appeal type in consumer responses to sustainable products. Journal of Consumer Psychology. 28(4), 644-664.
第 5 週	Anti-Consumption Lee, M. S., & Ahn, C. S. Y. (2016). Anti‐consumption, Materialism, and Consumer Well‐being. Journal of Consumer Affairs, 50(1), 18-47.
第 6 週	Cause-Related Marketing I Zemack-Rugar, Y., Rabino, R., Cavanaugh, L. A., & Fitzsimons, G. J. (2016). When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products. Journal of Consumer Psychology, 26(2), 213-230.
第 7 週	Cause-Related Marketing II Kuo, A., & Rice, D. H. (2015). The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns. Journal of Consumer Psychology, 25(1), 78-88.
第 8 週	Corporate Social Responsibility Brunk, K. H., & de Boer, C. (2018). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, 1-16.
第 9 週	Political Consumption Kidwell, B., Farmer, A., & Hardesty, D. M. (2013). Getting liberals and conservatives to go green: Political ideology and congruent appeals. Journal of Consumer Research, 40(2), 350-367.
第 10 週	Charity Donation Gershon, R., & Cryder, C. (2017). Goods Donations Increase Charitable Credit for Low-Warmth Donors. Journal of Consumer Research. 45(2), 451-469
第 11 週	Product Design Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18-31.
第 12 週	Moral Emotions Kim, J.-E., & Johnson, K. K. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics, 112(1), 79-90.
第 13 週	Retailing Context Tangari, A. H., Burton, S., & Smith, R. J. (2015). Now that's a bright idea: the influence of consumer elaboration and distance perceptions on sustainable choices. Journal of Retailing, 91(3), 410-421.
第 14 週	Self Motivation Peloza, J., White, K., & Shang, J. (2013). Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes. Journal of Marketing, 77(1), 104-119.
第 15 週	Social Influence Brough, A. R., Wilkie, J. E., Ma, J., Isaac, M. S., & Gal, D. (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research, 43(4), 567-582.
第 16 週	Cross-Cultural Issue Minton, E. A., Kahle, L. R., & Kim, C. H. (2015). Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast. Journal of Business Research, 68(9), 1937-1944.

教科書

Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology等SSCI期刊

Office Hours

時間: By appointment
聯絡方式: cluan@nctu.edu.tw