知識經濟時代的策略思維
Strategic Thinking in the Era of Knowledge Economy
| 節 | 週五 |
|---|---|
5 13:20–14:10 | 知識經濟時代的策略思維 M301 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
本課程旨在闡明知識經濟時代中知識所扮演的角色以及對企業策略的意涵。課程將介紹企業如何在知識經濟環境中構思與執行策略。課程結束之後,學生將充分了解企業在知識經濟環境中構思策略的各種重要考量,以及執行策略的實際做法。
對於企業策略與經營具有高度興趣 (High motivation and high interest in business strategy and innovation)
• Class participation is required and will be graded. • Regular attendance is essential in this class. It is the student’s responsibility to request permission for the absence prior to the class. Absence without a proper reason will never be accepted. Attendance will be noted; students who miss 3 and more classes without prior permission will be failed. • Students who cheat will be failed. Plagiarism is considered cheating. • Talking and sleeping in the class is strictly prohibited. • Please turn off your cell phone during classes.
1. 學期作業 (Final project) Several study groups will be formed. Each group will pick up a company from the “2018 Red Herring Global: Top 100 Winners” (https://www.redherring.com/2018-red-herring-top-100-global-winners/) or The 2019 Inc. 5000 List (http://www.inc.com/inc5000/list) to undertake detailed studies. Each group will present in the class introduce the company’s products or services. Please introduce the company to the class as if you are working for the company and intend to pitch to potential investors. After all presentations by different groups, all students will vote to select a “most promising company”. All members of the winning group will be rewarded with small gifts. 2.考試狀況 (Exams) 期中考 + 期末考 (Mid-term + final) 3.評量方法 (Grading policy) 期中考 30%; 期末考 30%; 分組期末報告 30%; 課堂參與 10% Mid-term 30%; final 30%; group presentation 30%: class-participation 30%)
- 獲取知識與創新的經濟價值
- 企業新產品策略之執行
- 知識經濟新趨勢
- 知識經濟環境與產業競爭動態
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介 (Introduction) |
| 第 2 週 | 知識的價值與創新的重要性 (The value of knowledge and significance of innovation) |
| 第 3 週 | 科技的發展/典範轉移 (Development of technology/paradigm shift) |
| 第 4 週 | 標準戰爭與主流設計 (Standard war and dominant design) |
| 第 5 週 | 劇變環境中的企業策略 (Business strategy in an ever-changing environment) |
| 第 6 週 | 智慧財產權 (Intellectual property right) |
| 第 7 週 | 授權商業模式 (Licensing business) |
| 第 8 週 | 期中考 (Mid-term exam) |
| 第 9 週 | 探索創新的來源 (Sources of innovation) |
| 第 10 週 | 規劃與管理新產品開發專案 (New product development projects) |
| 第 11 週 | 管理新產品發展開發流程與團隊 (New product development processes and teams) |
| 第 12 週 | (學校運動會停課) |
| 第 13 週 | 制定與執行新產品上市策略 (Product launch strategy) |
| 第 14 週 | 產品服務化 (Servitization) |
| 第 15 週 | 分組報告 (Group presentation) |
| 第 16 週 | 期末考 (Final exam) |
| 第 17 週 | 彈性補充教學 (Self-learning): 共享經濟 (sharing economy) |
| 第 18 週 | 彈性補充教學 (Self-learning): 簡約創新 (frugal innovation) |
• 教科書: 創新管理:知識經濟與全球化時代的策略思維 (郭國泰著、雙葉書廊出版、2019年初版) (ISBN:9789579096423) • 參考書目與資料: 1. Drucker, Peter F. Innovation and Entrepreneurship, Harpercollins. 2. Drucker, Peter F. Managing in the next society. Routledge. 3. Adrian Slywotzky, Richard Wisec, and Karl Weber, 2004, How to Grow When Markets Don’t, Business Plus. (ISBN: 0446692700). 4. The Economist (http://www.economist.com) 5. Red Herring (http://www.redherring.com) 6. Inc. (http://www.inc.com) 7. Fast Company (http://www.fastcompany.com)
- 地點
- By appointment
- 時間
- By appointment
- 聯絡方式
- Email: profakuo@gmail.com