電子商務
Electronic Commerce
| 節 | 週一 |
|---|---|
3 10:10–11:00 | 電子商務 MB312 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
課程概述: 介紹電子商務的基本組織架構,技術進展和網際網路的商機,並以課文講授、文獻閱讀和案例討論等實做來幫助瞭解,深入探討此具爆炸性發展速度的領域。此外,將在課堂中討論孫子兵法,原因是《孫子兵法》不僅是一本不過時的戰術性兵書,更是一部跨時空、隨勢變化的智慧型戰略元典。在上一世紀,它不僅開導了日本戰後的商業發展,也豐富了知識經濟掛帥下許多世界一流商學院的教學。在21世紀,“軟實力”、“文化力”和“創新力”代表了新一波世界各國競爭力的強弱。因此,有必要藉此課程討論孫子兵法在電子商務領域的應用。 This course will examine the progress and potential impact of the Internet, World Wide Web, and other forms of telecommunications technology, on the creation and transformation of goods, organizations, industries, and society in general. Given the explosive rate of development in this area, our plan is to survey the field with the help of cases, lectures, readings and get hands-on experience through real-world projects. No prior technical experience is particularly necessary but they are generally useful. 課程綱要: 1. To define and explain electronic commerce in terms of the interrelationships between digital data and information with other associated electronic processes and systems; 2. To understand the data encryption standard, public-key cryptosystem, electronic transactions and other Internet services; 3. To explain organizational inertia and suggest strategies to address the issue as it relates to the electronic commerce; 4. To evaluate applications of electronic commerce in selected enterprises, government and corporate sectors; To identify those information technologies, system and processes that are beneficial/barrier factors to the business.
無
課堂講授、相關實作、邀請演講
作業部份: 考試部份: 評量部份: 期中考-20%;期末考-30%;課堂報告-20%;作業及課堂參與-30%
- 課程導讀
- 專題討論
| 週次 | 主題 |
|---|---|
| 第 1 週 | Overview of Electronic Commerce |
| 第 2 週 | E-Marketplaces: Structures, Mechanisms, Economics, and Impacts |
| 第 3 週 | Retailing in Electronic Commerce: Products and Services |
| 第 4 週 | Consumer Behavior, Market Research, and Advertisement |
| 第 5 週 | B2B-Commerce: Selling and Buying in Private E-Markets |
| 第 6 週 | Public B2B Exchanges and Support Servces |
| 第 7 週 | E-Supply Chains, Collaborative Commerce, Intrabusiness EC, and Corporate Portals |
| 第 8 週 | Innovative EC Systems: From E-Government and E-Learning to C2C |
| 第 9 週 | 期中報告 |
| 第 10 週 | Mobile Commerce and Pervasive Computing |
| 第 11 週 | E-Auctions |
| 第 12 週 | E-Commerce Security |
| 第 13 週 | Electronic Payment Systems |
| 第 14 週 | E-Commerce Strategy and Global EC |
| 第 15 週 | Economics and Justification of Electronic Commerce |
| 第 16 週 | 專題討論 |
| 第 17 週 | 專題討論 |
| 第 18 週 | 學期考試 |
教科書: (1) Efraim Turban, David King, Judy Lang “Introduction to Electronic Commerce 3/e”, Pearson, 2011 (2) 王宇飛,商人活用孫子兵法,正展出版公司。 參考書 (3) 吳仁傑註釋,新編孫子讀本,三民書局印行。 (4) 相關文獻及網路資料
- 地點
- 管理二館306室
- 時間
- 週二 10:00~12:00
- 聯絡方式
- mjtsai@cc.nctu.edu.tw