科技創新與創業專題

This course offers students a cross-disciplinary, experiential opportunity to explore innovation in products, process and organizations from a number of different vantage points. This course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley, Hsinchu Science-based Science Park and now spreading across the world. You will learn the process technology entrepreneurs use to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth. To gain practical experience alongside the theory, students form teams and work on startup projects in those teams. In the end of the courses, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life 這是堂給未來創業家的先修課,我們會教你如何像個創業家思考、溝通以及創新。在未來的路上,我們很需要與各式各樣的人對話,在這裡我們將用一學期的時間,切身的帶著大家,建立跨領域合作經驗。我們把矽谷方法學引入校園,邀請到從矽谷回來的醫師創業家、BioICT創業家,在交大開了「跨領域創新必修課」,我們想藉由在矽谷的創新方法學,讓大家學會:如何發掘、分析問題,並解決「全球性的未滿足需求(unmet-needs)」、持續創新、帶動改變,期盼實際改善整個環境。此外,我們也會邀請第一線的實作家跟我們分享生醫、AI最新趨勢。當然,課程不會只讓大家用聽的,我們會帶著大家建構跨領域團隊,分享要如何溝通,實際讓大家完成跨域專案,在最後若仍有興趣持續發展的團隊,我們也會用整個交大的力量,全力支持團隊創業。

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2.教學方法及教學相關配合事項(如助教、網站或圖書及資料庫等) 本系列課程藉由計畫實作導向學習(Project-Based Learning),由授課教師並邀請業界教師,個別帶領創業團隊學習,結合課堂講授與個案分析,並經由專題報告訓練、技術演練與實作、個案研究,以期使修課之同學能結合理論與實務,加強溝通與表達技巧,而有較貼近於市場實作的學習經驗!

1.學期作業、考試、評量 Grading Schemes: Your score in the course will be based on the following (1) Presentation 1 (Rocket Pitch) (20%) (2) Presentation 2 (case or journal reading) (30%) (3) Team project presentation and BP (50%)

There is no required textbook basically. However, there is a list of references. 1. Donald F. Kuratko (2020) Entrepreneurship: Theory, Process, Practice , 11th Edition, Cengage Learning. 2. Thomas N. Duening, Robert A. Hisrich, and Michael A. Lechter (2015) Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd Edition, Academic Press. 3. Paul Yock, Stefanos Zenios, Josh Makower et al. (2015) Biodesign: the Process of Innovation Medical Technologies (2/e), Cambridge University Press. 4. Vijay K. Jolly (2011) Commercializing New Technology: Getting from Mind to Market, IMD International. 5. Gary Hamel (2007), Leading the Revolution. 《啟動革命》「2007全新修訂版」,天下文化。 6. Otto Scharmer (2009), Theory U: Learning from the Future As It Emerges, Berrett-Koehler Publishers. 《Thoery U》 7. Peter M. Senge (2007), The Fifth Discipline, Doubleday Business.《第五項修練》,天下文化。 8. Stephen R. Covey, The 7 Habits of Highly Effective People. 9. Nierenberg, Roger(2011),Maestro: A Surprising Story About Leading by Listening《指揮台上的管理課:星巴克、紐約時報、美國銀行都採用的交響樂團式管理策略》,野人。 10. W.D. Bygrave and, A. Zacharakis, Entrepreneurship, 2nd Edition, J. Wiley, 2011 11. D. Jeffrey H.,B. Gregersen, and Clayton M. Christensen. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators. Boston, Mass.: Harvard Business Press, 2011 12. Online Sources: Stanford – Center for Entrepreneurial Studies, http://www.gsb.stanford.edu/ces/resources 13. Harvard Business Review, http://hbr.org/. 14. NCCU Harvard Case Study Center, http://www.cases.nccu.edu.tw/harvard/tw/00/Help.aspx

地點

B443

時間

Appointment by Email

聯絡方式

Email: Diana@nctu.edu.tw Phone: 23812386 x57631