企業社會責任與行銷
Corporate Social Responsibility and Marketing
| 節 | 週二 |
|---|---|
2 09:00–09:50 | 企業社會責任與行銷 M104 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
Corporate Social Responsibility (CSR) is the hot topic that firms are working on. It is not only a presentation of business ethics, but also a marketing strategy to promote the brands. Therefore, the purpose of this course is to discuss CSR from a marketing perspective using the relevant news and academic research articles. Students will obtain insights of how to make an effective marketing strategy based on CSR.
Principles of Marketing or Marketing Management
Online news, electronic database from the University library, and Google Scholar
Attendance and class participation (30%) Presentation of news and journal articles (20%) Midterm and final team projects (50%)
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 上課連結:https://meet.google.com/noe-ovmr-iag |
| 第 2 週 | NO CLASS |
| 第 3 週 | 倫理道德觀點 |
| 第 4 週 | 倫理決策 |
| 第 5 週 | 企業文化與企業倫理 |
| 第 6 週 | Google 全球供應鏈經理陳國浩 (10/21 16:30-17:30) |
| 第 7 週 | 企業社會責任生產議題 |
| 第 8 週 | Midterm Presentation (KKDay產品長林淑君: 航向海外的SaaS服務 for extra credit; 11/4 16:30-17:30) |
| 第 9 週 | 企業社會責任行銷議題 I |
| 第 10 週 | 味丹企業飲品行銷部部經理鄭榮杰 (11/16 14:20-15:20) 題目:「味味是好味,我的行銷不丹純」 |
| 第 11 週 | 企業社會責任行銷議題 II |
| 第 12 週 | Mastercard Business Development Manager 蔡瑋玲總監 (11/30 14:20-15:20) |
| 第 13 週 | 企業社會責任環境議題 |
| 第 14 週 | 企業社會責任社區議題 |
| 第 15 週 | 總結與期末報告討論 |
| 第 16 週 | Final Presentation |
Hartman, L. P., DesJardins, J. R., & MacDonald, C. (2021). Business ethics: Decision making for personal integrity and social responsibility (5th ed.). Burr Ridge, IL: McGraw-Hill. 陳勁甫、許金田 (2021) 企業倫理:內外部管理觀點與個案 (三版)。前程文化。 Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, and other SSCI journals related to CSR.
- 時間
- By appointment
- 聯絡方式
- cluan@nycu.edu.tw