創意與創新管理
Creativity and Innovation Management
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 創意與創新管理 A701 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
For many organisations, regardless of their size, age and purpose, the need for ongoing innovation has become a strategic necessity for achieving and sustaining their competitive advantage. How organisations understand and formulate effective strategy and create and maintain contexts that support strategic action become critical. This course draws on a range of theoretical perspectives from both strategic and innovation management to generate a practical approach to the strategic management of technology and innovation. This course aims to provide an understanding of the strategic role that effective management of technology and innovation plays in the success of an organisation. It seeks to provide students with both theoretical and hands-on understanding of the major concepts, practices, issues facing, and tools used in strategic management of technology and innovation in both start-ups, SMEs and larger corporations. The course includes lectures, case studies, field visits, in-class discussion and exercises, readings, business games, presentations, and project writing.
Nil
1. Homework and Assignments & course evaluation: Class participation (20%), Group Presentation I (15%), Group presentation II (15%), Group Project (50%)
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction to the course |
| 第 2 週 | The concept of strategy |
| 第 3 週 | Integrating technology and strategy |
| 第 4 週 | The tools of strategy analysis: goals, values and performance |
| 第 5 週 | The tools of strategy analysis: industrial analysis & competitive analysis |
| 第 6 週 | Analysing resources and capabilities |
| 第 7 週 | Developing a firm’s innovative capabilities |
| 第 8 週 | Technology roadmap |
| 第 9 週 | Presentation I |
| 第 10 週 | The source and dimensions of competitive advantage |
| 第 11 週 | Design and implementation of technology strategy |
| 第 12 週 | Technology-based industries and the management of innovation |
| 第 13 週 | Technological entrepreneurship |
| 第 14 週 | Vertical integration and the scope of a firm |
| 第 15 週 | Global strategy and multinational corporations |
| 第 16 週 | Implementation corporate strategy |
| 第 17 週 | Presentation II |
| 第 18 週 | Conclusion |
‧ Grant, Robert M. (2008), Contemporary Strategy Analysis, 7th edition. John Wiley & Sons. ‧ Burgelman, Robert., Christensen, Clayton. & Wheelwright, Steven. (2008) Strategic management of technology and innovation. McGraw-Hill/Irwin. ‧ Mintzberg, Henry, Ahlstrand, Bruce . & Lampel, Joseph. (2005) Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. Simon and Schuster. ‧ Cases, journal papers and other reading materials.