策略管理
Strategic Management
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 M205 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
上課連結 meet.google.com/sad-qbbq-qov Strategic management is concerned with managing the competitive position (including the general environment, industry and market structure, and organizational strengths and weaknesses) and long-term development of the business enterprise. This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theory and practice in general management. The course will lead students into two main areas which must be analyzed in order to formulate and implement a well-conceived strategy: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities). Some of the key topics covered include: (1) exploring why and how good strategic management increases business performance, (2) the application of a set of analytical frameworks, (3) analyzing the reasons for the success and failure of a firm, and (4) the methods of developing an effective competitive strategy and executing it competently. The teaching materials include lectures, case analyses, and independent readings.
This is a senior year subject. Students need to have completed functional courses (e.g., accounting, economics, finance, marketing, organizational behavior, and statistics).
1學期作業 Group case studies 2.考試狀況 none 3.評量方法 Group presentations 55% Individual written work 30% Class participation 15%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction - The general frameworks of strategic management analysis - What is strategy? Model for external analysis - What is business analysis Example: mHealth industry Reading materials: What is strategy ; Chapter 1; Chapter 2 |
| 第 2 週 | Model for external analysis - Porter's five forces model - The application of Porter's five forces model - The criteria for drawing industry boundaries Reading materials: Chapter 2 +波特新論競爭五力 |
| 第 3 週 | Model for external analysis - How smart, connected products are transforming competition Reading materials: Chapter 2 + 波特描繪競爭新版圖+我的產品就是平台 In-class study 1: 該不該成立物聯網知識平台? |
| 第 4 週 | Model for internal analysis - Identifying and evaluating a firm’s resources and capabilities - Developing key resources and capabilities. - Core competence https://www.hbrtaiwan.com/article_content_AR0006627.html In-class study 2: 最賺錢單位賺不到任何關注!金雞母部門不平則鳴 Reading materials: Chapter 3 + Prahalad & Hamel (1990) The core Competence of the corporation, Harvard Business Review |
| 第 5 週 | In-class case study 3: Airborne Express |
| 第 6 週 | Competitive advantages and competitive strategy - Identifying competitive advantages - Dynamic capabilities - Cost-based competitive strategies Reading materials: Ch4 and 5; 紅海陷阱; 低成本策略哪裡錯了 |
| 第 7 週 | Competitive advantages and competitive strategy - Identifying competitive advantages - Dynamic capabilities - Cost-based competitive strategies In-class case study 4: 高單價或大眾化? Reading materials: Ch4 and 5; 紅海陷阱; 低成本策略哪裡錯了 |
| 第 8 週 | Competitive advantages and competitive strategy - Competitive rivalry and dynamics - Curveball Strategies to Fool the Competition In-class case study 5: 策略與銷售難兩全 Reading materials: Ch4 ,5+ Handout; |
| 第 9 週 | In-class case study 6: APPLE Inc. in 2015 (1) |
| 第 10 週 | In-class case study 8: APPLE Inc. in 2015 (2) |
| 第 11 週 | Corporate strategy - Vertical integration - Diversification strategy In-class case study 7:高階團隊地盤爭奪戰 Reading materials: Chapter, 5, 6 + handout |
| 第 12 週 | Transformation - What to Do When Your Future Strategy Clashes with Your Present - The Transformative Business Model Reading materials:變形金剛商業模式 |
| 第 13 週 | Global Strategy - The trade-offs involved in different international entry modes - Sources of national advantages - Types of international strategies Reading materials: Chapter 8 |
| 第 14 週 | Global Strategy (Cont.) - Managing the corporate portfolio and a multinational company - Managing changes in a multinational company In-class case study 9: 跨國合併不合拍 Reading materials: Chapter 8 |
| 第 15 週 | In-class case study 10: Levendary Cafe The China Challenge |
| 第 16 週 | M&A and strategic alliances - Identifying the reasons for the success and failure of M&A in value creation - Types of alliances - Why an alliance or an acquisition may be preferable in a particular situation In-class case study 11:一個單位兩個策略? Reading materials: Chapter 7, 9 |
| 第 17 週 | In class Case Discussion 12: Disney and Pixar |
| 第 18 週 | Structure and controls with organizations In-class case study 13: 授權之路寸步難行 To wrap up Reading materials: Chapter 11 |
Hitt, Ireland, & Hoskisson (2016), Strategic Management Competitiveness & Blobalization (12e) (滄海書局)
- 地點
- M208
- 時間
- book in advance
- 聯絡方式
- cyhwang@nctu.edu.tw