金融科技(FinTech)與數位行銷

FinTech and Digital Marketing

學期

110-1

學分

3 學分

當期課號

5679

永久課號

ITM5238

開課單位

管理學院碩士在職專班-科管組

授課教師

林亭汝、王仁聖

校區

光復

類別

選修

上課時間表

節	週五
A 18:30–19:20	金融科技(FinTech)與數位行銷 A308 3 節連堂
B 19:30–20:20
C 20:30–21:20

* 根據陽明交大上課時間表所列

概述

This course will take the efficiency improvement and risk characteristics of FinTech as the main teaching topic, and strive to accurately and comprehensively describe and summarize the forward-looking dynamics of FinTech. In this way, it can systematically reflect the technical components and scenario applications of FinTech, and highlight the risk characteristics of FinTech which put forward the corresponding risk identification method. This course is oriented to the needs of applied teaching. Lessons are set up in accordance with the elements of FinTech. It focuses on the integration of FinTech progress and finance, the application scenarios of FinTech, and RegTech to carry out a comprehensive and systematic elaboration. On the other hand, the most representative of FinTech “mobile payment” and related application technologies such as AI, Big Data, and Cloud Computing have also accelerated the full realization of digital marketing. Those allow digital marketing to be more personalized in an automated process. Hence, prompting industry players are able to deploy marketing strategies more agile and accurately to drive the overall digital marketing activities to achieve their goals. Accordingly, this course also uses digital marketing as a sub-theme of the course to complete the whole course.

先修科目

N/A

教學方式

Homework reports: 1. Students must hand in 1 report and present at the class to make sure they indeed comprehend the lectures.

評分方式

1學期作業 Case Report 2.考試狀況 No Test 3.評量方法 Attendance and class discussion 70% Reports and presentation 30%

課程大綱

FinTech and E-payments
RegTech
Artificial Intelligence in FinTech
Intelligent Data Analytics in FinTech and Digital MarketingArtificial Intelligence in FinTech
Digital Marketing
Innovative Financial Services

週次計畫

週次	主題
第 1 週	Innovative Financial Services I
第 2 週	Innovative Financial Services II
第 3 週	Innovative Financial Services III
第 4 週	FinTech and E-payments I
第 5 週	FinTech and E-payments II
第 6 週	RegTech I
第 7 週	RegTech II
第 8 週	Artificial Intelligence in FinTech I
第 9 週	Artificial Intelligence in FinTech II
第 10 週	Artificial Intelligence in FinTech III
第 11 週	Intelligent Data Analytics in FinTech and Digital Marketing I
第 12 週	Intelligent Data Analytics in FinTech and Digital Marketing II
第 13 週	Intelligent Data Analytics in FinTech and Digital Marketing III
第 14 週	Digital Marketing I
第 15 週	Digital Marketing II
第 16 週	Digital Marketing III
第 17 週	Student Presentation I
第 18 週	Student Presentation II

教科書

1. Sanjay Phadke (2020). Fintech Future: The Digital DNA of Finance. Sage Publications Pvt. Ltd. 2. Matthias Fischer (2021). Fintech Business Models. De Gruyter Academic Publishing. 3. Niels Pedersen (2020). Financial Technology: Case Studies in Fintech Innovation. Kogan Page Publishers. 4. Damian Ryan (2021). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4th ed.). Kogan Page Publishers. 5. Aijaz A. Shaikh (2020). Marketing and Mobile Financial Services. Taylor & Francis Limited.

Office Hours

地點: A714
時間: 事先預約
聯絡方式: gtrl@faculty.nctu.edu.tw vincentwjs@gmail.com