校際選修

115-1 選課時程

進行中

  • 初選第一階段 6/15/2026
  • 初選第二階段 6/22/2026
  • 校際選修 8/24/2026
  • 初選第三階段 8/31/2026
  • 開學後加退選 9/7/2026
  • 逾期加退選 9/21/2026
選課資源

研究方法

Research Methods

學期
110-1
學分
3 學分
當期課號
5986
永久課號
IMS5615
開課單位
管理科學系
授課教師
李柏毅
校區
光復
類別
選修
上課時間表
週三
2
09:00–09:50
研究方法
M105
3 節連堂
3
10:10–11:00
4
11:10–12:00

* 根據陽明交大上課時間表所列

概述

本門課程將介紹常見的研究方法,包含質化與量化方法。透過閱讀並討論若干管理學的期刊文章,本門課程將觸及研究方法的相關議題,如方法的選擇、資料搜集、分析和寫作。本門課程也會討論不容忽視的研究倫理議題。修課後的研究生、或者大三、大四對從事學術研究有興趣的同學,應具備選擇並應用研究方法於個人研究的能力。

先修科目

教學方式

這門課的互動性高,期待同學在課堂前事先閱讀指定材料,並於課堂上積極發言。同學之間也必須養成尊重他人、包容意見、提出建設性回饋的習慣,在練習表達能力的同時也可以從彼此學習。

評分方式

1. 學期作業: (1) 每週個人閱讀心得:於第二週開始,同學需在課程當週週二 21:00 前將 500 (±10%) 字心得(不含引用文獻)以 pdf 檔(另請標註學號、姓名) email 給助教。一律不接受遲交。 (2) 個人期末報告:同學需在期末時繳交一份 4,000 (±10%) 字(不含引用文獻)的研究計畫。本計畫應包含下列內容: a. 一個清楚定義的研究問題(需有相關的文獻回顧),可以是同學的碩士論文題目,也可以是個人有興趣的題目。 b. 在文獻回顧、研究問題之後,同學需在報告中指出為了解決該問題,所要採取的研究方法。 c. 同學也需指出預計蒐集的資料來源,以及日後預計採取的分析方法。 d. 報告也應有研究簡介、結論與適當的引用格式。 e. 除了書面報告外,同學需在第 17-18 週輪流上臺報告個人的研究計畫。報告時間 15 分鐘,並另有 10-15 分鐘的 Q&A 時間。 2.考試狀況:無考試。 3.評量方法:每週個人閱讀心得 (30%), 個人期末報告 (50%), 課堂參與 (20%). 個人期末報告的評分方式:研究方法的選擇(包含與研究問題的相關性) (40%), 資料蒐集與分析計畫(包含可行性) (30%), 研究計畫整體的邏輯與表達方式 (30%).

週次計畫
週次主題
第 1 週Course introduction 因應防疫需求,本週採取線上授課。連結:https://nycu.webex.com/nycu/j.php?MTID=m1335792899e97bf5dcb0b0bec3a9d599
第 2 週Research ethics • Chapter 4: The Ethics of Social Research. In Ragin and Amoroso Constructing Social Research. SAGE. 因應防疫需求,本週採取線上授課。連結:https://nycu.webex.com/nycu/j.php?MTID=m1335792899e97bf5dcb0b0bec3a9d599
第 3 週Elements of Social Research (1) • Chapter 1: What is (and is not) Social Research? In Ragin and Amoroso Constructing Social Research. SAGE. • Chapter 2: The Goals of Social Research. In Ragin and Amoroso Constructing Social Research. SAGE.
第 4 週Elements of Social Research (2) • Chapter 3: The Process of Social Research: Ideas and Evidence. In Ragin and Amoroso Constructing Social Research. SAGE.
第 5 週Strategies of Social Research (1) • Chapter 5: Using Qualitative Methods to Study Commonalities. In Ragin and Amoroso Constructing Social Research. SAGE.
第 5 週Strategies of Social Research (2) • Chapter 6: Using Comparative Methods to Study Diversity. In Ragin and Amoroso Constructing Social Research. SAGE.
第 7 週Examples of Qualitative Social Research (分組閱讀) • Smets et al. (2015). Reinsurance Trading in Lloyd’s of London: Balancing Conflicting-yet-Complementary Logics in Practice. Academy of Management Journal, Vol. 58, No. 3, pp. 932– 970. • Purdy and Gray (2009). Conflicting Logics, Mechanisms of Diffusion, and Multilevel Dynamics in Emerging Institutional Fields. Academy of Management Journal, Vol. 52, No. 2, pp. 355–380. • Hadida, Lampel, Walls, and Joshi (2020). Hollywood Studio Filmmaking in the Age of Netflix: A Tale of Two Institutional Logics. Journal of Cultural Economics. https://doi.org/10.1007/ s10824-020-09379-z
第 8 週期中考週
第 9 週Strategies of Social Research (3) • Chapter 7: Using Quantitative Methods to Study Covariation. In Ragin and Amoroso Constructing Social Research. SAGE.
第 10 週Examples of Quantitative Social Research (分組閱讀) • Lounsbury (2007). A Tale of Two Cities: Competing Logics and Practice Variation in the Professionalizing of Mutual Funds. Academy of Management Journal, Vol. 50, No. 2, pp. 289– 307. • Thornton and Ocasio (1999). Institutional Logics and the Historical Contingency of Power in Organizations: Executive Succession in the Higher Education Publishing Industry, 1958-1990. American Journal of Sociology, Vol. 105, No. 3, pp. 801-843. • Zhao and Lounsbury (2016). An institutional logics approach to social entrepreneurship: Market logic, religious diversity, and resource acquisition by microfinance organizations. Journal of Business Venturing, Vol. 31, pp. 643-662.
第 11 週Generating qualitative data (1): Qualitative interviews • Mason (2017). Qualitative interviewing. In Mason Qualitative Researching. SAGE. • Langley and Meziani (2020). Making Interviews Meaningful. The Journal of Applied Behavioral Science, Vol. 56, No. 3, pp. 370–391. • Zeynep (2017). Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews. Journal of Consumer Research, Vol. 44, No. 4, pp. 939–948.
第 12 週交大校區運動會
第 13 週Generating qualitative data (2): Focus group and ethnography • Peek and Fothergill (2009). Using focus groups: lessons from studying daycare centers, 9/11, and Hurricane Katrina. Qualitative Research, Vol. 9, No. 1, pp. 31–59. • Mason (2017). Observing and participating. In Mason Qualitative Researching. SAGE.
第 14 週Analyzing qualitative data • Mason (2017). Making sense of qualitative data. In Mason Qualitative Researching. SAGE. • —. Making convincing argument with qualitative data. In Mason Qualitative Researching. SAGE.
第 15 週Academic writing • Pratt (2009). From the Editors: For the Lack of a Boilerplate: Tips on Writing Up (and Reviewing) Qualitative Research. Academy of Management Journal, Vol. 52, No. 5, pp. 856– 862.
第 16 週期末考週
第 17 週期末報告(一)
第 18 週期末報告(二) 個人期末報告(書面)請於 1/19 23:59 前繳交,逾時不候。
教科書

1. Ragin and Amoroso (2011). Constructing Social Research. SAGE. 2. Mason (2017). Qualitative Researching. SAGE. 3. 其他指定閱讀的期刊論文(參見每週課程安排)。

Office Hours
時間
By appointment
聯絡方式
bylee@nycu.edu.tw