校際選修

115-1 選課時程

進行中

  • 初選第一階段 6/15/2026
  • 初選第二階段 6/22/2026
  • 校際選修 8/24/2026
  • 初選第三階段 8/31/2026
  • 開學後加退選 9/7/2026
  • 逾期加退選 9/21/2026
選課資源

賽局與策略

Game theory and Strategy

學期
110-2
學分
3 學分
當期課號
5554
永久課號
IIM5380
開課單位
資訊管理研究所
授課教師
李永銘
校區
光復
類別
選修
上課時間表
週四
2
09:00–09:50
賽局與策略
MB312
3 節連堂
3
10:10–11:00
4
11:10–12:00

* 根據陽明交大上課時間表所列

概述

Game theory is an important method for competition decision and strategic thinking. In this course, ideas such as Nash equilibrium, backward induction, repeated game, asymmetric information, adverse selection, and signaling, mechanism design are introduced. Game theory’s applications in developing various business strategies (e.g. marketing, supply chain, R&D, and e-commerce etc.) will also be discussed.

先修科目

評分方式

Homework (20%) Midterm (30%) Presentation (20%) Final exam or Term Project (30%)

課程大綱
  • Game theory
  • Business strategy/applications
週次計畫
週次主題
第 1 週Introduction: strategic thinking, competition strategy, and game theory
第 2 週Static game
第 3 週Best response strategy & Nash Equilibrium
第 4 週Mixed Strategy
第 5 週Dynamic game
第 6 週Backward induction & Sub-game perfect Nash equilibrium
第 7 週Repeated game
第 8 週Trigger strategy
第 9 週Static game with incomplete information
第 10 週Bayesian Nash Equilibrium
第 11 週The Revelation Principle
第 12 週Dynamic game with incomplete information
第 13 週Signaling game
第 14 週Adverse selection, screening mechanism
第 15 週Applications in marketing: advertising & channel
第 16 週Applications Operations: pricing, quality, supply chain
第 17 週Applications in R&D: Innovation race & incentives
第 18 週Applications in E-Commerce: Online bargaining & auctions
教科書

Gibbons, R, 1993. Game Theory for Applied Economists. Princeton University Press. Tirole, J. 1988. The Theory of Industrial Organization. MIT Press Dixit, A.K., Nalebuff, B.J. 1993 Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life. W. W. Norton & Company 請使用正確教科書

Office Hours
地點
MB315
時間
Tuesday 11:00-12:00 Wednesday11:00-12:00
聯絡方式
Phone (57414) or Email (yml@mail.nctu.edu.tw)