創業與新產品開發
Entrepreneurship and New Product Development
| 節 | 週一 |
|---|---|
5 13:20–14:10 | 創業與新產品開發 A701 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
Entrepreneurship plays a vital role as a source of positive change in the society. It empowers individuals to seek opportunities and find solutions to challenges facing all aspects of civilization, including education, health, security, justice, and environment. For the past few decades, entrepreneurs have created a large number of enterprises that accelerated innovation, led to job creation, improved productivity, increased prosperity, and subsequently a higher quality of life. This course provides an integrated introduction to entrepreneurship and new product development disciplines by introducing the key concepts, principles, theories, and examples of these subjects. Among the topics covered are: founding team; venture opportunity, concept and strategy; venture formation and management, financial and functional planning; innovation and new product management. The course includes lectures, case studies, field visits, in-class discussion and exercises, readings, business games, presentations, and project writing. This course aims to provide students with both theoretical and hands-on understanding of the major concepts, issues, and practices in entrepreneurship and new product development. It also seeks to strengthen students’ skills in rational thinking, critical analysis, problem solving, and effective communication in the business context.
Nil
1. Homework and Assignments & course evaluation: Class participation (10%), presentations 1: Case/journal paper (20%), presentation 2: business plan writing (30%); group project (40%)
| 週次 | 主題 |
|---|---|
| 第 1 週 | An introduction of the course |
| 第 2 週 | Lecture 1: The role of entrepreneurship in the society |
| 第 3 週 | Lecture 2: The Entrepreneurial process and the founding team |
| 第 4 週 | Lecture 3: The nature of opportunity: Creating, Shaping, Recognizing, Seizing |
| 第 5 週 | Forum session with successful entrepreneurs: Are entrepreneurs born or made? |
| 第 6 週 | Lecture 4: Marketing, strategy and the entrepreneur |
| 第 7 週 | Lecture 5: Developing the business concepts and business plan |
| 第 8 週 | Lecture 6: Evaluating and testing the business concepts and business plan |
| 第 9 週 | Special Talk 2: An overview of Taiwan’s national policies on entrepreneurship and innovation |
| 第 10 週 | Lecture 7: Acquiring and organizing resources |
| 第 11 週 | Lecture 8: Innovation and new product development |
| 第 12 週 | Field visit: Incubation center / science park / start-ups |
| 第 13 週 | Lecture 9: Management of operations |
| 第 14 週 | Lecture 10: Financing and building the enterprise |
| 第 15 週 | Business game session |
| 第 16 週 | Dragon’s Den in the classroom 1 |
| 第 17 週 | Dragon’s Den in the classroom 2 |
| 第 18 週 | Conclusion and celebration |
‧ Spinelli, S. & Adams, R. (2012), New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin. ‧ Mullins, John (2006), The new business road test: what entrepreneurs and executives should do before writing a business plan, 2nd Edition, Prentice Hall/ Financial Times. ‧ Trott, P (2008). Innovation Management and New Product Development, 5th edition., Prentice Hall. ‧ Bygrave, W. & Zacharakis, A. (2010). Entrepreneurship, 2nd edition, John Wiley & Sons. ‧ Byers, T.H., Dorf, D.C. & Nelson, A.J. (2011). Technology Ventures: from ideas to enterprise, 3rd edition, McGraw Hill. ‧ Bruton, G. D. & White, M.A. (2007), Strategic Management of Technology and Innovation, 2nd edition, South-Western Cengage Learning. ‧ Schiling, M. A. (2010), Strategic Management of Technological Innovation, 3rd edition, McGraw Hill International Edition. ‧ Journal papers and other reading materials.